ValueSetters Inc. Announces Its Revolutionary Internet-Based Wholesale Business Model.

PHOENIX -- ValueSetters Inc. (Pink Sheets: VSTR) today introduced its revolutionary internet-based business model to the retail marketplace. ValueSetters (link to valuesetters.com) is a wholesale distributor linking small, independent retailers with manufacturers and importers of consumer goods. ValueSetters' target niche is Non-Store Retailers and Miscellaneous Store Retailers that represent over $340 billion in combined annual sales in 2004(1). Convenience stores are also a target market that represent an additional $450 billion in 2004 annual sales(1).

"I have been in retail a long time, and have seen what the big box category killers have done to retail distribution and the consumer experience," said Sean Lee, Chairman and CEO of ValueSetters Inc., "and I firmly believe there is a tremendous opportunity for the independent retailer to be successful." ValueSetters' mission is to help their member retailers succeed by leveraging its buying power to provide products at a cost that allows them to make a profit. ValueSetters' members, also referred to as resellers, come in all shapes and sizes, including small brick-and-mortar retail stores, individuals selling at swap meets, ecommerce stores, existing distribution groups, fundraisers, and even a home shopping television channel.

ValueSetters has recently kicked off a multi-faceted marketing campaign to build awareness and expand its reseller membership. The company will be leveraging such internet marketing tools as pay-per-click, targeted e-mail, vertical portals, multi-media networks, affiliate programs, and more. "Our message is powerful, our methods are effective, and our goals are aggressive," said Steve Geary, ValueSetters President and COO.

ValueSetters' other critical activities include maintaining existing vendor relationships along with building new ones. The company currently has over 50,000 products available with brand names such as Whittier Woods, Champion, Adidas, Van Heusen, Sony, Panasonic, and dozens more represented. The company's goal is to double the number of products by the end of the year, with an emphasis on building relationships directly with manufacturers wherever possible. The company is already in discussions with many additional vendors, including several well-known hardware and home improvement manufacturers.

About ValueSetters Inc.

ValueSetters Inc. (www.valuesetters.com) is an internet-based wholesale distributor linking small, independent retailers with manufacturers and importers of consumer goods. ValueSetters' target market is Non-Store Retailers, Miscellaneous Store Retailers, and Convenience Stores that represent combined annual sales of over $790 billion in 2004(1). The company's mission is to help their member retailers succeed by leveraging its buying power to provide products at a cost that allows members to make a profit.

(1) Source 2004 U.S. Census Bureau Report

Forward-Looking Statements 

Certain statements in this release, and other written or oral statements made by the Company, including the use of the words "expect," "anticipate," "estimate," "project," "forecast," "outlook," "target," "objective," "plan," "goal," "pursue," "on track," and similar expressions, are "forward-looking statements" and are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance, or achievements of the company to be different from those expressed or implied. The Company assumes no obligation and does not intend to update these forward-looking statements.