ValueClick, Inc. and Impact Entertainment Team Up for Upcoming Movie Release, ``TaliesinJones''.Business Editors WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Feb. 5, 2002 Campaign Designed to Create Awareness, Acquire Leads, and Grow Client Database for Future Marketing Efforts ValueClick, Inc. (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ), a leading provider of digital marketing solutions, today announced that Impact Entertainment is using ValueClick's custom media and technology solutions to promote their new film, "TaliesinJones" (www.taliesinjones.com), a critically acclaimed film which is the winner of 10 International Film Festival awards including Best Picture, Best Screenplay and Best Cinematography cinematography: see motion picture photography. cinematography Art and technology of motion-picture photography. It involves the composition of a scene, lighting of the set and actors, choice of cameras, camera angle, and integration of special . Impact Entertainment is implementing ValueClick's customer acquisition email solution, UltraLeads, and customer retention email technology, MOJO Mail, to create awareness, acquire leads, and grow their client database for future marketing efforts. "With the upcoming release of `TaliesinJones,' we wanted to use the power of viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. and email technology to gain the highest return on investment and start building a database of interested parties for future films," stated Tim Abare, President of Impact Entertainment. The ValueClick UltraLeads email solution is markedly different than traditional email products in that it allows marketers to acquire leads at the time a user expresses interest, therefore capitalizing on the concept of sending the right message at the right time. With the option to purchase the interested leads, marketers can add them to their database and focus on creating true customer relationships. The first marketing message is sent by ValueClick and then the customer is automatically placed in the advertiser's database with ongoing communications managed via ValueClick's eCRM tool, MOJO Mail, thus building and growing customer penetration. The ValueClick email solution not only allows marketers to acquire custom leads, but also to build and manage custom lead lists, and to manage the on-going communication with their customers. The synergies between UltraLeads and MOJO Mail create the true power of customer acquisition and customer retention email marketing. "We have found lead acquisition followed by retention marketing guarantees marketers heightened awareness as well as an increase in ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ," stated Dave Yovanno, Executive Vice President of Sales and Marketing for ValueClick, Inc. "Studies, such as those by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
About Impact Entertainment Impact Entertainment is a 20 year old non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. dedicated to production, full-service marketing, branding, advertising, and promotions operating in all areas of media. Clients include ABC Television ABC Television may refer to:
About ValueClick, Inc. ValueClick, Inc. (Nasdaq: VCLK) is a leading global provider of digital marketing solutions for advertisers and web publishers. ValueClick, Inc. offers marketers and advertisers a wide spectrum of custom media and technology solutions such as publisher and real-time third party ad serving, CPM, CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. , and CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. models, agency management software, and both customer acquisition and customer retention email technology to further their brand and attract targeted, high-quality customers. ValueClick provides results for clients such as the Coca-Cola Company, Heineken N.V., Sara Lee Corporation, GlaxoSmithKline, Citigroup, Inc., American Express Company, British Airways, Hyatt Corporation, Michelin Group, Renault, CompuServe, iVillage, Panasonic, Sprint and Verizon. For more information about ValueClick, visit www.valueclick.com. This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on April 2, 2001, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
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