ValueClick, Inc. Subsidiary Be Free Enhances Its Automated Merchandising Technology With the Launch of BSELECT 3.0.Business Editors/High-Tech Writers WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Sept. 16, 2002 Be Free Releases Enhanced Tracking and Reporting Features to Monitor Sales and Revenues ValueClick, Inc. (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ), a leading provider of innovative media and technology solutions to advertisers and direct marketers, today announced that its subsidiary Be Free, has added enhanced reporting features to its BSELECT(SM) predictive merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. technology. Customers can now determine the revenue lift of different merchandising strategies and learn which ones drive more sales. Ultimately, these learnings will enable merchandisers to continually improve their performance by providing them with real time sales information. About BSELECT BSELECT works by anonymously analyzing each visitor's clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. and purchasing activity in real time. Utilizing the knowledge gained from this analysis, BSELECT dynamically decides which products are most appropriate for each unique visitor and helps merchandisers make the most appropriate recommendations to its customers either automatically or through its real time product association reports. Merchandisers who use BSELECT can focus their efforts on more accurate buying decisions and promotional opportunities. BSELECT also offers visitors the ability to review their clickstream and purchasing activity and opt-out of the recommendation and reporting service. A highly visible privacy policy is used with this service to provide visitors with a safe and secure shopping experience. Additional Tracking and Reporting in BSELECT 3.0 Revenue tracking is now available in BSELECT 3.0 to allow merchandisers to monitor sales and revenues on their site via a one time implementation of a new conversion tag that tracks both revenue and conversions. Once the tag has been implemented, a merchandiser can view the new data in the enhanced reports of the BSELECT 3.0 interface. This easily installed tag can track both of Be Free's products, BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (R) and BSELECT, thus enabling customers to track sales universally across both marketing platforms. With the addition of revenue tracking, there is the Best Sellers report which highlights the total revenue generated by BSELECT. The information in the Best Sellers report makes it easier for merchandisers to evaluate the effectiveness of their BSELECT merchandising strategy, providing them the ability to assess the revenue impact of BSELECT's automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. recommendations or their own. "Automation and relevancy are two key qualities which lead to customer loyalty and satisfaction," stated James Zarley, Chairman and Chief Executive Officer of ValueClick, Inc. "With BSELECT 3.0, retailers can now directly link revenue to their predictive merchandising strategy while building customer loyalty and lifetime value." About Be Free, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of ValueClick, Inc. Be Free offers cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. recommendation and merchandising assistant technology. With Be Free's BFASTaffiliate marketing service, businesses build and manage a channel of online marketing partners to promote products and services across the Web. These partners are compensated based on performance, resulting in a significantly lower cost of customer acquisition. With Be Free's BSELECTOnsite service, retailers convert more browsers to buyers on their web site -- learning from non-personally identifying customer behavior and automatically serving real-time product recommendations. BSELECT gives a merchandiser insight into the right products to promote thus increasing sales and revenue. For more information on Be Free's products and services, visit www.befree.com. About ValueClick, Inc. ValueClick, Inc. offers direct marketers and advertisers innovative media and technology solutions to achieve their multi-channel marketing goals of acquiring, retaining, and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , eBay, and McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies . For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including the registration statement as filed on Form S-4, as amended, used to register the shares issued in the Be Free, Inc. merger, its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 22, 2002, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of unanticipated events. |
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