ValueClick's Be Free Launches BFAST Express for Entry-Level Affiliate Marketers; Easy-to-Use, Web-Based Solution Designed to Meet the Needs of Beginning Affiliate Marketers.Business Editors WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 17, 2003 ValueClick, Inc.'s (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) Be Free subsidiary, a leading provider of affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. solutions for online merchants, today announced the launch of BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (R) Express, a complete and easy-to-use affiliate marketing program management solution designed specifically to meet the needs of entry-level affiliate marketers. The introduction of BFAST(R) Express is a milestone for the affiliate marketing industry in that it marks the first time that Be Free has offered a basic version of its industry-leading affiliate marketing technology for the small- and mid-size marketer interested in starting an easy and effective affiliate marketing program. BFAST(R) Express joins the Be Free solution set, which also includes Be Free's flagship BFAST(R) solution for sophisticated, mid- to large-size marketers, and the Be Free Outsourced Program Management (OPM See Oracle Process Manufacturing. ) service that enables marketers to rely on Be Free's industry expertise for the optimal management of their affiliate marketing programs. BFAST(R) Express is a complete web-based management tool enabling entry-level affiliate marketers to recruit, manage and pay affiliates, as well as track and analyze program performance. Key features of BFAST(R) Express include: -- Affiliate Recruitment, Management, Communication and Payment: Manage applications from pre-screened affiliates, access and organize affiliate contact information, build affiliate relationships through personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. communications, and enjoy automatic monthly affiliate payment processing. -- Robust Tracking & Reporting: Track impressions, clicks, leads and sales, and generate reports to monitor and analyze program performance. -- Branded Affiliate Interface: Strengthen branding and affiliate relationships with a private-branded interface for affiliates to obtain links and run reports. -- Comprehensive Support: Receive 24/7 online support for both merchants and affiliates, backed by Be Free's support team. -- Stable, Reliable Platform: The BFAST(R) Express platform safely and securely processes millions of affiliate marketing transactions a day. -- Easy Upgrade: BFAST(R) Express upgrades easily to Be Free's premium BFAST(R) product when advanced functionality is required. "Customers using our flagship BFAST solution have long enjoyed the success of affiliate marketing. With the addition of BFAST Express to our affiliate marketing portfolio, we are pleased to offer a solution to help entry-level affiliate marketers succeed in driving leads and sales," said Blair Heavey, general manager of Be Free. "BFAST Express is a complete, easy-to-use and reliable solution for emerging online merchants, and we have already begun to add this new client base to our list of success stories." About Be Free, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of ValueClick, Inc. Be Free offers cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs, search marketing services, and personalized recommendation and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. assistant technology. For more information on Be Free's products, services and clients, please visit www.befree.com. About ValueClick, Inc. ValueClick, Inc. offers marketers innovative media and technology solutions to achieve their multi-channel marketing goals of acquiring, retaining and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Best Buy, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Forbes.com, eBay, and McCann-Erickson. For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 28, 2003, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of unanticipated events. |
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