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Valley Forge Scientific Announces New Marketing Agreement for Its Bident Tissue Management System; New Sales Force Targets 3,000 Dealer Sales Reps in U.S. and Canada.


Business Editors

OAKS, Pa.--(BUSINESS WIRE)--Jan. 10, 2002

Valley Forge Valley Forge, on the Schuylkill River, SE Pa., NW of Philadelphia. There, during the American Revolution, the main camp of the Continental Army was established (Dec., 1777–June, 1778) under the command of Gen. George Washington.  Scientific Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: VLFG; BSE See Bombay Stock Exchange.

BSE

See Boston Stock Exchange (BSE).
: VLF (Very Low Frequency) See low radiation. ), which develops and manufactures medical device products for hospital and healthcare markets worldwide, today announced that the exclusive distributor of its Bident(R)Tissue Management System and disposable instruments, Bident International, L.L.C., has signed a marketing agreement with Executive Sales Associates/Razzano & Associates.

ESA/Razzano's customer network covering the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada is served by 21 ESA 1. (architecture) ESA - Enterprise Systems Architecture.
2. (body) ESA - European Space Agency.
 representatives in 19 separate territories, which services dealer groups with over 3,000 sales representatives. ESA also provides sales training and clinical support for its dealer groups, and publishes a newsletter distributed to over 5,000 sales reps in the U.S. and Canada, serving as an additional sales vehicle for the Bident(R) system. This relationship vastly broadens Bident International's market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
, which up to now has been mainly through direct mail and regional and national trade shows.

Jerry Malis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Valley Forge Scientific, stated, "We expect to significantly improve our penetration of the $53.8 billion domestic dental services market with this experienced dental salesforce. As a result, we anticipate the Bident(R) system to become a more significant contributor to our sales and earnings growth in 2002. We believe the Bident(R) system holds a significant competitive advantage in the dental market, as it is the only system offering the exceptional safety of both bipolar cutting and bipolar coagulation coagulation (kōăg'ylā`shən), the collecting into a mass of minute particles of a solid dispersed throughout a liquid (a sol), usually followed by the precipitation or . This new marketing agreement allows Bident International and Valley Forge Scientific to maintain direct communication with dealers, and to move Bident(R) into new areas, previously inaccessible."

Matt Garfield, president and CEO of Bident International, L.L.C., enthusiastically welcomed the association with ESA/Razzano Associates as a complementary blending of expertise. He stated, "Our agreement allows us to concentrate on our core skills of marketing, clinical education and customer relations, while ESA/Razzano Associates can expertly access and sell to the diverse dental dealer market." Garfield further stated, "The sales of the Bident(R) system increased 64% in 2001 and we anticipate even more robust comparisons in 2002 as our direct sales model is replaced by the implementation of the ESA/Razzano dealer network model."

The Bident(R) Tissue Management System employs the same DualWave(TM) technology developed by Valley Forge Scientific for neurosurgery neurosurgery /neu·ro·sur·gery/ (noor´o-sur?jer-e) surgery of the nervous system.

neu·ro·sur·ger·y
n.
Surgery on any part of the nervous system.
. Dentists, like neurosurgeons, are particularly affected by the limitations of monopolar devices to work safely around metal implants, bone, nerves and blood vessels Blood vessels

Tubular channels for blood transport, of which there are three principal types: arteries, capillaries, and veins. Only the larger arteries and veins in the body bear distinct names.
. The elimination of the grounding pad, through bipolar delivery of current, is an important factor for dentists concerned with both safety and patient perception and fear of the equipment used in the general dentistry setting. In addition to superior surgical results, the Bident(R) system yields significant cost advantages compared with expensive laser based devices.

ESA/Razzano & Associates' core business is product introductions and sales activities in the dental market. ESA focuses on identifying and developing technology equipment and products to meet the needs of dentists and oral surgeons for high tech services in the dental operating environment.

Valley Forge Scientific designs, develops, manufactures and sells medical devices. The company has established itself as a leading developer & manufacturer of bipolar electrosurgical systems and related instrumentation, based on its patented DualWave(TM) technology. The electrosurgical systems are marketed through national and international distributors.

All Statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act as amended, including statements regarding Valley Forge Scientific's projections of future sales, demand for its products, the advantage of Valley Forge Scientific's products compared to other products on the market, and its continued commitment to build shareholder value through progress in commercializing its technology. Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected, including, but not limited to, uncertainties relating to technologies, product development, manufacturing, market acceptance, market conditions, cost and price of Valley Forge products, dependence on distributors of products, regulatory approvals, competition, intellectual property of others, and patent protection and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
. These and other factors are discussed in the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended Sept. 30, 2001, filed with the Securities and Exchange Commission and other filings. Valley Forge expressly disclaims any obligation or undertaking to release publicly any updated or revisions to any forward-looking statements contained herein to reflect any change in Valley Forge's expectations with regard thereto or any change in events, conditions, or circumstances on which any such statements are based.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 10, 2002
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