Vality to Provide Enhanced European GeoCoding to MapQuest; Vality's GeoLocator Offers Advanced Geocoding Solutions.Business/Technology Editors LONDON & BOSTON--(BUSINESS WIRE)--April 3, 2001 Vality(R) Technology, Inc., the leader in enterprise data quality management solutions, today announced that MapQuest(R), the world's leading provider of global mapping, directions and location services See mobile positioning. , has implemented Vality's GeoLocator(TM) geocoding software. This software will provide MapQuest customers and consumers with enhanced locating capability for residential and business addresses in Europe. Vality GeoLocator provides partners such as MapQuest with powerful, flexible technology. It incorporates Vality's INTEGRITY(TM) Data Re-Engineering software's unique probability-based matching techniques to produce a higher match rate than solutions employing traditional rules-based approaches. For example, Vality GeoLocator provides MapQuest Direct users with improved geocoding functionality through MapQuest's free, online mapmaking service. MapQuest Direct is available directly from www.mapquest.co.uk to enable fast and easy integration of mapping and driving directions for small- and medium-sized businesses in the UK. "We are very pleased that MapQuest chose Vality Technology to support its geocoding needs. We anticipate increased growth for the geocoding market, and Vality is poised to supply the demand," said Mark Atkins, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at Vality Technology. "Through our ongoing investment in technology, global initiatives, and partnerships with companies like MapQuest, Vality is committed to providing better geocoding services to get people where they're going, specifically in the pan-European marketplace." "MapQuest identified Vality's GeoLocator as a strong product because the solution helped to improve the quality of our European geocoding," said Ed Mance, vice president of international business development at MapQuest. "Vality GeoLocator is not tied to strict postcode postcode Noun a system of letters and numbers used to aid the sorting of mail Noun 1. postcode - a code of letters and digits added to a postal address to aid in the sorting of mail postal code, ZIP code, ZIP processing standards, which can sometimes limit geocoding accuracy. Our initial implementation of Vality GeoLocator technology is rolling out now and has met with early success." For more information on Vality's products and services, please join us at our Executive Breakfast series entitled, The Economics of Customer Data, this Wednesday, April 4, 2001, from 8:30 - 10:30 a.m. at the Four Seasons, London. To register, go to www.vality.com/eb/uk.asp, or call 44.207.917.9777. About Vality GeoLocator Vality GeoLocator allows users to build business intelligence and Internet applications for matching addresses against the Address Coding Guide (ACG ACG American College of Gastroenterology; angiocardiography; apexcardiogram. AcG accelerator globulin (coagulation factor V). AcG accelerator globulin (clotting factor V). ) reference database -- to associate and append To add to the end of an existing structure. spatial information including geographical coordinates, US Census codes, and European administrative areas. This information enables companies to accurately pinpoint locations and establish spatial relationships among them for a wide range of benefits, including analysing trends, enhancing marketing and customer relationships, reducing service and delivery costs, determining proximity to hazards, easily tracking compliance with government reporting and regulations, and customer service and delivery through better routing. About MapQuest MapQuest is the world leader in providing online, voice and wireless mapping, directions and destination information solutions to consumers anytime, anywhere. The Company licenses its branded solutions to 2,000 business partners, and MapQuest.com is linked to by more than 300,000 Web pages. It is ranked among the 20 most powerful U.S. brands on the Internet and is consistently among Media Metrix's Top 50 Web sites. Every month one in five Internet users access MapQuest content, and more than 20 million MapQuest maps are downloaded each day. To provide travellers and customers with the tools needed to continually access mapping, driving directions and other location-based information, MapQuest utilises wireless and voice recognition technologies. MapQuest is available through multiple mobile devices including Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , AT&T PocketNet and Nokia mobile WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. telephones, Palm electronic organisers, and other handhelds. MapQuest content is available via BT's Genie Mobile, Motorola's MyTimeport and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Mobile in the UK. A wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of America Online See AOL. , Inc., MapQuest is a part of the AOL Interactive Properties Group. About Vality(R) Technology Vality(R) Technology (http://www.vality.com) is the recognized leader in enterprise data quality management and provides customers and partners with data standardization, matching software and consulting services. Vality's customers and partners represent Global 5000 corporations engaged in finance, healthcare, insurance, manufacturing, pharmaceuticals, retail, telecommunications, energy, and utilities. Some of them include Aetna U.S. Healthcare(R), IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (R), Marks & Spencer(R), NatWest(R), www.onlinesuppliers.com corp.(TM), Telstra(R), and UPS(R). These companies rely on Vality's patent-pending technology to develop and deploy enterprise data quality management solutions that ensure the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), Business Intelligence, e-Commerce and Supply Chain Management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ) initiatives. Vality was recently listed in Boston Magazine's Best Places to Work; was named one of the 15 Stars of eCommerce by eCom Advisory; and was selected for DM Review's Data Warehouse 100. |
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