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Valeant Pharmaceuticals Signs Courteney Cox as Kinerase(R) Spokesperson.


COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif. -- Valeant Pharmaceuticals International Valeant Pharmaceuticals International is a pharmaceutical company with activities spanning the drug discovery pipeline from target identification through clinical trials and commercialization.  (NYSE NYSE

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) today announced the signing of actress Courteney Cox Courteney Bass Cox Arquette (born Courteney Bass Cox on June 15, 1964) is an American actress and former fashion model, best known for her role as Monica Geller in the hugely popular television sitcom Friends.  to a one-year contract extension to serve as the exclusive spokesperson for the company's Kinerase brand in the United States and Europe. Terms of the agreement with Cox were not disclosed but the actress will be promoting the brand, and also will be participating in the development of Kinerase line product extensions.

"We are excited that Courteney has agreed to continue our partnership," said Wesley P. Wheeler, Valeant's president, North America and Global Commercial Development. "She has been a wonderful addition to the team and we look forward to her involvement as we continue to grow the Kinerase line of products."

Kinerase was spotlighted recently on the television show, EXTRA!, as they joined Cox from the set of the Kinerase photo shoot. An advertising campaign will be launched in April, featuring Cox and Kinerase in publications such as "InStyle." She also has agreed to a limited number of personal appearances.

"I love the Kinerase product and I have thoroughly enjoyed working with the Valeant team, which is why I agreed to a new contract to serve as the Kinerase spokesperson," said Cox. "I've been approached by more than a hundred skin care and cosmetics brands to promote their products. I never even considered promoting any product until I discovered Kinerase. It simply works."

Recently, Valeant Pharmaceuticals introduced three new products, Kinerase(R) Hydrating Antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene  Mist, Under Eye Rescue and Lip Treatment, to the Kinerase family of skin care products. Other Kinerase products include Kinerase Cream, Kinerase C6 Peptide Intensive Treatment, Kinerase Gentle Daily Cleanser, Kinerase Lotion, Kinerase Cream with SPF (1) (Stateful Packet Firewall) See stateful inspection.

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 15, and Kinerase Intensive Eye Cream.

Kinerase is the fastest-growing brand in the professional skin care category, according to the Kline Report on Professional Skin Care Products, published in February 2006. The key ingredient in Kinerase is Kinetin kinetin (kī`nətĭn), one of a group of chemically similar plant hormones, the cytokinins, that promote cell division. In some instances kinetin acts together with another hormone, indoleacetic acid, or auxin; in other cases it acts in , a nature-identical plant growth factor that allows the skin to retain more moisture, making skin feel firmer, healthier, and improving its overall appearance. In a 24-week study of Kinerase Lotion, 90 percent of participants reported an improvement in the texture of their skin and 87 percent reported an overall improvement in the appearance of their skin.

About Valeant:

Valeant Pharmaceuticals International is a global, research-based specialty pharmaceutical company that discovers, develops, manufactures and markets a broad range of pharmaceutical products. More information about Valeant can be found at www.valeant.com.

Kinerase is a registered trademark of Valeant Pharmaceuticals International or its related companies. For information on Kinerase visit www.kinerase.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 9, 2006
Words:426
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