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Valeant Launches Kinerase(R) in Nordstrom; Creates Pro+Therapy Line Exclusively for Physicians.


COSTA MESA, Calif. -- Valeant Pharmaceuticals International Valeant Pharmaceuticals International is a pharmaceutical company with activities spanning the drug discovery pipeline from target identification through clinical trials and commercialization.  (NYSE NYSE

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) today announced that it reached an agreement with Nordstrom, Inc. (NYSE:JWN JWN Nordstrom, Inc. (stock symbol) ) to more than double the distribution of its Kinerase(R) Core Collection of skin care products in Nordstrom stores nationwide. In addition, Valeant announced the official launch of its exclusive physician-only Kinerase Pro+Therapy product line.

"We are very excited to partner our Kinerase line with Nordstrom, a premium retail operation that offers its customers the highest quality products and service, consistent with the values we share here at Valeant," said Wesley P. Wheeler, Valeant's president, North America and global commercial development. "This expansion into Nordstrom will make Kinerase products more readily available in areas of the country in which we have received a great deal of consumer demand for our innovative skin care formulas. Additionally, Valeant's physician partners have been anticipating the launch of the exclusive Kinerase Pro+Therapy line and we are excited to officially launch the three new products this month."

Kinerase was introduced into 32 Nordstrom stores in January 2006, and will expand into 41 additional stores in May. The entire Kinerase Core Collection will be available at the high-end retailer, including Kinerase Cream, Kinerase Lotion, Kinerase Cream with SPF (1) (Stateful Packet Firewall) See stateful inspection.

(2) (Sender Policy Framework) An e-mail authentication system that verifies that the message came from an authorized mail server.
 15, Kinerase Intensive Eye Cream, Kinerase C6 Peptide Intensive Treatment, Kinerase Gentle Daily Cleanser, Kinerase Hydrating Antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene  Mist, Kinerase Under Eye Rescue and Kinerase Lip Treatment.

"The introduction of Kinerase to Nordstrom's Advanced Technology product collection is indicative of our commitment to meet our customers' demands - and expectations - for the most innovative and effective products to meet their individual needs," said Debbi Hartley-Triesch, National Beauty & Fragrance Director for Nordstrom. "Nordstrom is delighted to join with Valeant in offering one of the highest-quality prestige skin care lines available."

Kinerase is the fastest-growing brand in the professional skin care category, according to the Kline Report on Professional Skin Care Products, published in February 2006. The key ingredient in the Kinerase Core Collection is Kinetin kinetin (kī`nətĭn), one of a group of chemically similar plant hormones, the cytokinins, that promote cell division. In some instances kinetin acts together with another hormone, indoleacetic acid, or auxin; in other cases it acts in , a nature-identical plant growth factor that allows the skin to retain more moisture, making skin feel firmer, healthier, and improving its overall appearance. In a 24-week study of Kinerase Lotion, 90 percent of participants reported an improvement in the texture of their skin and 87 percent reported an overall improvement in the appearance of their skin.

Kinerase Pro+Therapy is an innovative addition to the Kinerase brand that was developed for complementary use with the Kinerase Core Collection. Kinerase Pro+Therapy contains Zeatin ze·a·tin  
n.
A cytokinin originally isolated from young corn kernels and found later in various other plants.



[New Latin Z
, a Kinerase-exclusive patented technology, proven in studies to improve the appearance of skin roughness, fine lines, wrinkles, mottled mottled /mot·tled/ (mot´ld) marked by spots or blotches of different colors or shades.  hyperpigmentation Hyperpigmentation Definition

Hyperpigmentation is the increase in the natural color of the skin.
Description

Melanin, a brown pigment manufactured by certain cells in the skin called melanocytes, is responsible for skin color.
 and other visible signs of skin aging. Pro+Therapy products began shipping to physicians in March and will be available only through dermatologists and plastic surgeons, and online at www.kinerase.com.

About Valeant

Valeant Pharmaceuticals International (NYSE:VRX) is a global, research-based specialty pharmaceutical company that discovers, develops, manufactures and markets a broad range of pharmaceutical products. More information about Valeant can be found at www.valeant.com.

Kinerase is a registered trademark of Valeant Pharmaceuticals International or its related companies.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Valeant Launches Kinerase(R) in Nordstrom; Creates Pro+Therapy Line Exclusively for Physicians.
Publication:Business Wire
Geographic Code:1USA
Date:Mar 23, 2006
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