ValU(TM) Payment Club Launched to Address Market Needs of Smaller Merchants.

LONDON -- Online and mobile payments specialist, Upaid, has today launched its own membership-based payment club, called ValU[TM]. The new payment club, commercially available on February 15th, 2007, will provide services specifically aimed at the online content and m-commerce sectors - markets that are estimated to reach a value of US$54.3bn this year (Forrester).

ValU[TM], the first club of its kind in the UK, was formed following market demand that clearly showed new merchants, particularly those in niche markets and those requiring payment extension options to major credit and debit cards, all expressed difficulty in finding a supportive bank. Merchants frequently have to pay significant premiums to accept card payments, impacting their profitability.

Upaid has almost a decade of experience with on-demand payment solutions for the web and mobile channels. This, combined with strong relationships with its bank partners, ensures that ValU[TM] will provide a dependable and receptive service, tailored to the needs of each content sector.

ValU[TM] will be offered as a service to small companies in the UK and throughout Europe and is designed to address customers' natural concerns regarding the trustworthiness and security of an unknown Internet merchant. The club will comprise consumers and online retailers, typically those whose brand is not yet widely established. A 24-hour helpdesk and a customer care website will be available to assist with customer queries.

Consumers who register through the merchant's website will be able to pay in Pounds Sterling, Euros, US Dollars and Swiss Francs. The service will work with Visa and MasterCard initially, with additional cards being added as demand grows.

Simon Joyce, CEO, Upaid, said: "The rules of survival for merchants, regardless of their size, has never changed and success is still defined as finding new ways to drive top line merchant revenues while minimising the cost of payments acceptance. We believe that ValU[TM] will address merchants' business goals, whilst at the same time instil trust in potential customers, deliver simplicity in payment transactions and minimize the opportunity for making mistakes with customer relationship."

Research shows that in order to keep credit card order rates at or below 1 percent (the threshold set by the card associations to avoid penalties), many companies reject approximately 6 percent of orders due to the suspicion that some may be fraudulent attempts. ValU[TM] addresses both the fraud and risk concerns with its patented payment platform. The platform is highly secure, due to the methodology it uses for customer authentication and authorisation, making it ideal for online payments.

Additional information and details on membership application can be found at www.valu-payments.com.

About ValU[TM]

A membership-based payments service, ValU[TM] provides small merchants in the online content and mobile commerce sectors with the security and simplicity of an acquiring relationship, acting as the interface between merchant, consumer and bank. The club, consisting of consumers and retailers who pass the stringent registration process, provides a service that is free of charge.

ValU[TM] is a trademark of ValU Payments, a wholly owned subsidiary of Upaid Systems, Ltd.

For more information, please visit www.valu-payments.com

About Upaid

Upaid is the mobile and online payments specialist. We enable payment providers, aggregators, merchants and banks. Applications range from the recharge of prepaid accounts via SMS, to electronic bill payment and presentment, to billing for mobile content. The Upaid platform supports a complete eco-system for mobile commerce, giving users the choice of an operator-driven or independent billing system.

Upaid holds a portfolio of over 1,000 granted patents in the arena of e- and m-commerce. We work with Brazil's leading mobile operators and banks to enable recharge transactions, serving a user base of over 50 million consumers, processing 2 million transactions per month. Upaid holds the franchise for Visa Mobile Service in the CEMEA region. Upaid has offices in the US, UK, France and Brazil. Upaid is a registered trademark of Upaid Systems, Ltd.