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VXIS Adopts Configurable ARC(TM) Video Subsystem For Portable Digital TV Applications.


HSINCHU, Taiwan -- ARC International (LSE LSE - Language Sensitive Editor :ARK), the world leader in configurable CPU/DSP processors and application-specific subsystems, today announced that VXIS Technology Corporation of Taiwan has taken a license for the ARC(TM) Video Subsystem. VXIS will use ARC's configurable and pre-verified Video Subsystem to create system-on-chips (SoCs) for the high-growth portable digital TV market. This announcement is part of a series of new licensing agreements ARC made public today from its Hsinchu, Taiwan office. Visit www.arc.com for more details.

VXIS develops semiconductor chips for digital video imaging systems. The company already has successfully deployed products for video decoding, video deinterlacing and advanced video capture applications. In July 2004, VXIS released a video processing chip for small and medium size flat-panel displays, and now has a commanding share of the sub-ten inch LCD market. The VX1818 chip is the first one to integrate video decoder, scalar, deinterlacing capability with T-CON T-CON Training Constraints Aid  (Timing Controller) and OSD (1) (On-Screen Display) An on-screen control panel for adjusting monitors and TVs. The OSD is used for contrast, brightness, horizontal and vertical positioning and other monitor adjustments.  (On Screen Display) functions in an integrated solution for small and medium size flat-panel display monitors.

"When we saw the ARC Video Subsystem demonstrated at ConfigCon Taiwan, we immediately knew it offered our design team a robust platform for the development of next-generation LCD display chips," said David Cho, president of VXIS Technology Corporation. "During the evaluation process, ARC's Video Subsystem demonstrated better results than a number of competitive solutions, including fixed architecture products. The ARC Video Subsystem met the small size, low power consumption and video processing requirements."

Gregory Fawson, president of S2 Data Corporation, said, "The demand for mobile digital TV-capable platforms is set to explode as operators launch entertainment services over emerging DVB-H See mobile TV and DVB. , MediaFLO, DAB and multicast networks. ARC's Video Subsystem will enable silicon suppliers to develop SoCs for the mobile DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  market meeting OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  demands for a powerful multi-format media processing platform, with rich functionality and a low power profile. We anticipate that the industry will receive more details on ARC solutions for mobile DTV at the upcoming Mobile DTV Technology and Strategy Conference on May 24th in San Jose where ARC will be presenting."

Derek Meyer, senior vice president of sales and marketing at ARC, added, "ARC Video is one of our newest configurable subsystems that is experiencing tremendous demand from companies creating SoCs for media-centric applications. VXIS, already a leader in the LCD market, will be able to leverage our Video Subsystem to enhance their strong product portfolio with value-added capabilities. We welcome VXIS to the growing community of companies that have adopted our patented configurable products and look forward to their success with future ARC-Based solutions."

About S2 Data Corporation's Mobile Digital TV Conference

The Mobile DTV Technology and Strategy Conference is the industry's most vital forum to develop strategic directions for the development of new platforms, services and technologies which will transform the way consumers experience mobile content. The Mobile DTV Conference provides attendees with perspectives from the leading innovators among semiconductor companies, device manufacturers, operators, content owners, and technology suppliers. Attendees will gain valuable insights on making the right strategic technology decisions and deploying and managing the complex Mobile DTV technology ecosystem. Visit www.s2data.com/mdtvcon for more information.

About the Configurable ARC(TM) Video Subsystem

The ARC Video Subsystem includes an ARC 700 family core that is coupled with the company's award winning single instruction multiple data (SIMD (Single Instruction stream Multiple Data stream) A computer that performs one operation on multiple sets of data. It is typically used to add or multiply eight or more sets of numbers at the same time for multimedia encoding and rendering as well as scientific ) accelerator, which was specifically designed for video and audio processing. A media-centric DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
 engine incorporated in the ARC Video Subsystem is highly tuned to efficiently handle multimedia packet transfers. Supported video decoders include H.264, VC-1, MPEG-4 and MPEG-2. Supported imaging codecs include JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
, MJPEG MJPEG Motion Joint Photographic Experts Group , GIF GIF
 in full Graphics Interchange Format

Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987.
, PNG (Portable Network Graphics) A bitmapped graphics file format endorsed by the World Wide Web Consortium. It is expected to eventually replace the GIF format, because there are lingering legal problems with GIFs.  and TIFF.

The ARC Video Subsystem is programmable, enabling the customer to include additional codecs or algorithms. Because it's based upon an ARC 700 family core, the subsystem can run at up to 533 MHz in a 0.13 micron process, and developers can use the same software development tools that support a 700-class processor. The ARC SIMD accelerator in the Video Subsystem was developed to exploit data parallelism that is abundant in media applications. A single instruction can compute up to eight separate 16-bit video pixels in parallel through the use of a 128-bit wide data path. ARC's SIMD accelerator utilizes in excess of 100 new vector instructions that were specifically selected to accelerate algorithms commonly used in video and imaging applications, such as discrete cosine transforms and filters. It is directly coupled with the configurable 700 family core in the subsystem, and is more efficient than using a fixed core with a bus-connected hardwired co-processor.

About VXIS Technology Corporation

VXIS Technology Corp was founded in February 1999, with the D-Link Corporation and SiS Technology Corporation as its corporate shareholder. VXIS is located in the Hsinchu Science-based Industrial Park, and focuses on the development of chips for digital video imaging systems. VXIS already has successfully developed products including video decoder, video deinterlacer and advanced video capture ICs. In July 2004, VXIS released a video processing chip for small and medium size flat-panel displays, the VX1818. The chip is the first one on the market to integrate video decoder, scalar, deinterlacing, T-CON (Timing Controller) and OSD (On Screen Display) functions as a completely integrated solution for small and medium size flat-panel display monitors. For more information, please visit www.vxis.com

About ARC International plc

ARC International is the world leader in low-power, high-performance 32-bit configurable CPU/DSP processor cores, subsystems, real-time operating systems and development tools for embedded system design. ARC's patented configurable CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 technology assists customers in the development of next generation digital media, consumer and communications devices, resulting in lower cost, higher performance SoC products.

ARC International maintains a worldwide presence with corporate offices in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , USA and Elstree, UK. The company has research and development offices located in England and the United States. For more information please visit the ARC website at: www.ARC.com. ARC International is listed on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 as ARC International plc (LSE:ARK).

ARC, the ARC logo and ARC-Based are trademarks or registered trademarks of ARC International. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties. For factors that could cause actual results to differ, visit the company's Website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 in England and Wales England and Wales are both constituent countries of the United Kingdom, that together share a single legal system: English law. Legislatively, England and Wales are treated as a single unit (see State (law)) for the conflict of laws. .
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 26, 2006
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