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VODcast Fills Cable's VOD Pipeline With Movies and Programming.


Business/Technology Editors

Cable 2002

Booth 2533

NEW ORLEANS--(BUSINESS WIRE)--May 7, 2002

Content Providers Tap into VOD See video-on-demand.

VoD - video on demand
 Cities via

Digital Video Delivery OverSatellite; SeaChange

and PanAmSat Extend VOD Content Opportunity Globally

Video-on-demand (VOD) audiences are growing and SeaChange International This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, Inc. and PanAmSat Corp. are enabling movie studios and TV programmers to stock cable's VOD servers with movies and programming. Debuted today, VODcast is a fully-automated, secure and rapid `pitcher-catcher' distribution system for VOD content.

Based on SeaChange's highly-successful SPOTcast satellite systems, VODcast today is delivering Intertainer, Inc.'s movies and programming for Comcast VOD sites. With VODcast shuttling fresh Intertainer content into SeaChange's VOD Systems, Comcast is a stunning example of SeaChange's ability to simplify on-demand television.

VODcast combines SeaChange's proven video servers, MPEG-2 encoding See encode.  tools and asset automation software with the global footprint of PanAmSat's worldwide satellite network. VODcast enables film studios, television networks and content aggregators An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator.  to dramatically streamline their VOD content delivery schemes with satellite transmission cost-efficiency and end-to-end fault-resilience. For the first time, VODcast gives content providers full control of their asset libraries in cable headends and provides reports on content use and system performance. Further, 128-bit encryption algorithms A formula used to turn ordinary data, or "plaintext," into a secret code known as "ciphertext." Each algorithm uses a string of bits known as a "key" to perform the calculations. The larger the key (the more bits), the greater the number of potential patterns can be created, thus making  extend the highest level of content protection throughout the distribution process. VODcast works with all CableLabs-compliant VOD systems.

"Cable operators and content providers are committed to filling the VOD pipeline. As the volume builds, it's imperative to move content rapidly and with end-to-end automation - minimizing human involvement," said Bill Styslinger, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , SeaChange International. "VODcast makes content distribution simple, reliable and secure and gives the owners and originators of movies and television programming a cost-effective path to VOD."

VOD is an emerging force in cable television. On-demand services are live in dozens of television markets reaching millions of subscribers. Already, cable operators such as Adelphia, Cablevision, Comcast, Time Warner have progressed beyond movies-on-demand to include subscription VOD, enthusiast VOD categories like those presented by MagRack and `virtual channel' extensions of cable networks. Free-on-demand services are on the way. VODcast opens the door to the VOD distribution window, giving content producers access that would be unattainable if left to video tapes and manual shipping. From a single point of origination, content providers can feed any number of locations with VODcast.

How VODcast works

SeaChange's VODcast Management Suite is comprised of Distributors, Uplink Servers and Receivers, proven technologies from the SeaChange SPOTcast satellite ad delivery system. SPOTcast today works in more than 600 cable headends for customers such as National Cable Communications and Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. .

Located at content origination sites, the VODcast Management Suite encodes content and metadata into MPEG-2 format. Metadata can include a synopsis of the content, movie posters, pricing or rules for content use. Content is stored and scheduled for transmission on VODcast Distributors. Open application programming interfaces allow VODcast to integrate seamlessly with any type of server system or asset management system used by video content originators and VOD service providers.

VODcast Uplink Servers link scheduled content with PanAmSat's satellite and wide-area networks Wide-area networks

Communication networks that are regional, nationwide, or worldwide in geographic area, with a minimum distance typical of that between major metropolitan areas. Smaller networks include metropolitan and local-area networks.
 for simultaneous multicast delivery of content to any number of cable master control centers or headends. Through its global system of satellites, teleports and fiber links, PanAmSat reaches 98 percent of the world's population. Providing the highest level of video copy and stream protection, VODcast incorporates 128-bit encryption, the same methodology that ensures security in personal banking.

VOD Content `Condominums'

At the receiving end of the satellite transmission, cable television operations have VODcast Receivers (two rack units A unit of measurement of the height of a rack-mounted device. One rack unit, or RU, is 1.75". See rack mounted.  in height) to store content prior to loading onto VOD server systems. Scalable VODcast Receivers can accommodate content traffic from multiple sources, providing virtual `content condominiums' in cable headends, minimizing the up-front capital cost to content providers, while keeping a small footprint in cable operations. For example, leveraging logical disk drive partitioning and RAID striping Interleaving or multiplexing data to increase speed. See disk striping.

striping - data striping
, one VODcast receiver would allow up to six studios to each maintain approximately 50 hours of content (MPEG-2-encoded at 3Mb/s) with individual control.

SeaChange will demonstrate VODcast the other SeaChange systems that enable the business cycle of television content at the National Cable & Telecommunications Association `Cable 2002' conference in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , May 5-8 in booth 2533.

About PanAmSat

PanAmSat Corporation (Nasdaq: SPOT) is the premier provider of global video and data broadcasting services via satellite. Operating a global network of 21 in-orbit spacecraft, the company reaches 98 percent of the world's population through cable television systems, broadcast affiliates, direct-to-home operators, Internet service providers Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 and telecommunications companies. PanAmSat is 81 percent owned by HUGHES Electronics Corporation. For more information, visit the company's web site at www.panamsat.com.

SeaChange's VOD leadership continues

Six of the eight largest cable operators in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  use SeaChange ITV (1) See interactive TV.

(2) (iTV) The code name for Apple's video media hub (see Apple TV).
 Systems today. SeaChange VOD systems are deployed in the two largest cable systems in the U.S., and over 12 million residential subscribers and thousands more in hotels across North America will have access to VOD from SeaChange by this summer.

SeaChange International, Inc. (Nasdaq: SEAC SEAC Student Environmental Action Coalition
SEAC Spongiform Encephalopathy Advisory Committee
SEAC Southeast Archeological Center (National Park Service)
SEAC South East Asia Command (Allies WWII) 
) is the world leader in digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts Maynard is a town in Middlesex County, Massachusetts, United States. As of the 2001 census, the town population was 10,037. History
Maynard, located on the Assabet River, was first settled in 1638 and was officially incorporated in 1871.
 and has product development, support and sales offices throughout the world. More at www.seachangeinternational.com.

MediaCluster is a trademark and patent of SeaChange International, Inc.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:VODcast Fills Cable's VOD Pipeline With Movies and Programming.
Publication:Business Wire
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Date:May 7, 2002
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