VNU has reorganized many of its U.S. subsidiaries and has merged BPI Communications, Bill Communications, VNU eMedia and VNU Expositions to form VNU Business Media (New York). John Wicker-- sham has been named president/chief executive officer of the new unit. VNU USA chairman Gerald Hobbs said the changes are designed to "foster rapid expansion of the exposition and electronic media components...the changes will continue to place emphasis on the company's market focus strategy, which combines clusters of media assets that dominate key media markets." VNU USA also operates Nielsen Media Research, SRDS, and VNU Marketing Information.
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|Title Annotation:||VNU Business Publications Inc.|
|Article Type:||Brief Article|
|Date:||Jan 31, 2000|
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