VNU REORGANIZES VNU, INC.; CONDUCTS AUCTION FOR CONSUMER MAGAZINES.VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User (Haarlem, Neth.) has decided to form a new business group to be called VNU Media Measurement & Information. Michael Connors, who will remain as vice chairman of ACNielsen, has been appointed chairman/ceo. VNU, Inc. will now consist of three operating groups, including Media & Measurement, Marketing Information and Business Media. Media Measurement offers television and radio ratings services Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. , Internet audience measurement and analysis, ad expenditure data and entertainment information. It is active in over 40 major markets. The unit will consist of Nielsen Media Research, ACNielsen Media International, NetRatings, ACNielsen eRatings. corn, Interactive Market Systems, Marketing Resources Plus, PERQ/HCI Research, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , Scarborough Research, ACNielsen EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect. , the National Research Group and VNU Retail Entertainment. VNU Marketing Information now consists of ACNielsen (excluding the above mentioned subsidiaries), Spectra Marketing Systems, Trade Dimensions, MediaPlan, Claritas and Solucient. VNU Business Media consists of Bill Communications, BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk. BPI - bits per inch Communications, VNU Expositions and VNU eMedia. In related news, VNU is close to finalizing its auction for the sale of its consumer magazine assets. The company is reported close to the end of the second round of an expected three-round bidding process. VNU's consumer magazine division publishes over 150 titles, mostly in the Netherlands, Belgium, Hungary and the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. . The unit had 2000 sales of $700 million and VNU said it hopes to sell the assets for around $1 billion. VNU said it is selling the magazine division and educational publisher Malmberg to help finance its earlier purchase of ACNielsen. |
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