VNU Marketing Information Services purchases Urban Decision Systems and National Research Bureau.NEW YORK--(BUSINESS WIRE)--Jan. 6, 1997--VNU Marketing Information Services See Information Systems. announced Monday that it has acquired Urban Decision Systems (UDS UDS Ustedes (Spanish: Formal Plural You) UDS Uniform Data System UDS Unscheduled DNA (Deoxyribonucleic Acid) Synthesis UDS Unix Domain Socket UDS Urodynamics ) and National Research Bureau (NRB NRB National Religious Broadcasters NRB Nepal Rastra Bank NRB Natural Resources Board NRB National Reconstruction Bureau (Pakistan) NRB National Research Bureau NRB National Review Board NRB Needle Roller Bearing ) from The Blackburn Group. UDS will report into Claritas Inc. and NRB will report into Trade Dimensions, two subsidiaries of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services. Terms of the agreement were not released. The acquisition of UDS will allow Claritas to expand the on-call data reporting services offered through Claritas Data Services. Trade Dimensions' addition of NRB will strengthen its role as a major provider of information on retailers, individual retail sites, shopping centers, and malls. UDS is one of the oldest geodemographic marketing firms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Since 1972, it has provided low-cost standard and custom demographic and business data reports for the retail and real estate industries. UDS also recently launched ZIPBase, a national ZIP Code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. boundary file product for the price-conscious mapping user. "UDS is the leader in site analysis reporting," said Andy Paul Andy Paul was the bass guitar player for the San Diego thrash metal band Autobomb. His playing is recognized for bringing a funk and reggae influence to his bass technique in a metal band. , president of Claritas Data Services. "This transaction allows us to combine their site report capabilities with our GIS and customer information processing information processing: see data processing. information processing Acquisition, recording, organization, retrieval, display, and dissemination of information. Today the term usually refers to computer-based operations. skills, providing our combined customer base with more user-friendly solutions for consumer market analysis." The NRB acquisition enhances Trade Dimensions' growing list of retail location databases. NRB provides retailers, shopping center owners, investors, researchers, developers, leasing agents, and other shopping center professionals with the best information available on the more than 34,000 shopping centers nationwide. Vital information such as location, ownership, center size and type, tenants, marketing strategy, and more is available. Trade Dimensions, a leader in business and retail research, will add NRB to its extensive data on supermarket, convenience, drug, wholesale club, and mass merchandise stores to provide a single source of retail outlet locations and their characteristics. "Shopping centers are among the highest generators of consumer traffic, and NRB is the premier source of shopping center data," said Hal Clark, president of Trade Dimensions. "Combining Trade Dimensions' current store profiles with NRB's profiles of the shopping centers in which these stores operate provides our clients with an enhanced, detailed picture of where America's consumers shop." Claritas Inc. is a leading provider of precision marketing solutions and related products and services, including local-area demographics, marketing software, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. systems, and custom modeling. Claritas products include PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) (R), a neighborhood segmentation system, Compass(TM) (desktop marketing software), P$YCLE(R), UPDATE demographics, and Claritas Connect. Claritas, headquartered in Arlington, Virginia, can be found on the World Wide Web at http://www.claritas.com . Trade Dimensions provides retail site-specific information to many leading consumer packaged goods manufacturers, syndicated research companies and micromarketing companies in the United States. Its electronic databases include latitude/longitude, owner, major suppliers, annual store volume estimate, and other facts for the supermarket, convenience store, mass merchandise, wholesale club, and chain drug industries. Trade Dimensions, based in Stamford, Connecticut, can be found on the World Wide Web at http://www.tradedimensions.com. Claritas Inc. and Trade Dimensions are wholly-owned subsidiaries of New York-based VNU Marketing Information Services, a leading provider of micromarketing solutions for a wide variety of industries. Other VNU MIS companies include Spectra/Market Metrics, Competitive Media Reporting, Scarborough Research, Interactive Market Systems, Marketing Resources Plus, PERQ PERQ Pascal Evaluation Real Quick Research, and Belden Associates. VNU MIS is a subsidiary of VNU USA, which includes BPI Communications Inc., Bill Communications Inc. and SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets . -0- Claritas, PRIZM and P$YCLE are registered trademarks of Claritas Inc. Compass is a trademark of Claritas Inc. Other companies or products mentioned herein are trademarks or registered trademarks of their respective trademark owners. CONTACT: VNU MIS Betsy Hutchins, 212/789-3509 or Claritas Inc. Kathleen Dugan, 703/812-2834 Patty Poston, 703/812-2728 or Trade Dimensions Hal Clark, 203/977-7600 |
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