VMS Unveils AdSite 4: Best-of-Breed Competitive Advertising Intelligence Application; Announces Agreement with Nielsen Monitor-Plus for Television Occurrence and Spend.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Video Monitoring Services Video Monitoring Services (VMS) [1] is a media monitoring company that provides news and advertisements monitoring solutions. The company is headquartered in New York with more than 18 offices in the United States. (VMS (1) (Virtual Memory System) A multiuser, multitasking, virtual memory operating system for the VAX series from Digital. VMS applications run on any VAX from the MicroVAX to the largest unit. See OpenVMS. ), the worldwide leader in integrated media intelligence solutions, announced today the availability of AdSite 4, the market's new standard for advertising competitive intelligence. AdSite 4, a customizable, integrated, web-based application See Web application. , lets users search, filter, track and organize competitive advertising intelligence data from their desktop. AdSite 4 includes television, print, radio, Internet and outdoor data. AdSite 4 will provide customers with instant access to millions of advertisements in VMS unmatched commercial library - arguably the world's largest. In an important related announcement, VMS has signed an agreement with Nielsen Monitor-Plus, a service of Nielsen Media Research, the leader of innovative advertising information services See Information Systems. . The relationship with Nielsen Monitor-Plus will provide VMS' thousands of customers with best-of-breed television creative from VMS, linked with high-quality occurrence and spend data from Nielsen. The Nielsen Monitor-Plus data will include the national broadcast networks, national cable networks, national Spanish-language network TV, national Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons cable TV, and barter syndicated programming as distributed via satellite and local broadcast stations in the top 100 Designated Market Areas (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) (TM). This is another in a series of concerted and coordinated developments, outlined by VMS over the past 24 months, that continue to build a strong and stable groundwork for the company's unique Integrated Media Intelligence(TM) (IMI IMI International Masonry Institute (Washington, DC) IMI Israel Military Industries IMI Institute of the Motor Industry IMI International Market Insight IMI Imposto Municipal Sobre Imóveis (Portugal) ) solutions that are currently in development. AdSite 4 is the first phase of VMS' IMI platform deployment. Phase II, focused specifically on editorial content and quantitative analytics, is scheduled for release during the 4th quarter of 2006. Phase III, integrating advertising and editorial content with analytics, is scheduled for release in early 2007. "This is a landmark agreement for VMS," noted Peter Wengryn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of VMS. "Nielsen's data is the industry standard, and we're excited to expand our already strong relationship with them so that we can make sure we bring the highest value products and services to our customers." "VMS has already established itself as the leader in broadcast media monitoring with our unmatched market coverage and digital capture capabilities," noted Wengryn. "This exciting announcement reaffirms our leadership position as the coverage, service and technology leader in the integrated competitive advertising monitoring market as well," he concluded. ABOUT VMS VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor. VMS provides public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. and tracking tools. Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs(TM) - by far the most of any provider - through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets. VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about AdSite 4, visit www.vmsinfo.com/adsite4. To arrange for a free demonstration of AdSite 4, please call 1-800-vms-2002. DMA(R) is a registered trademark of Nielsen Media Research, Inc |
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