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VML Launches New Site for Mountain Valley Spring Company; Online Community Designed for Loyal and Discerning Customers.


KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo. -- VML (1) (Vector Markup Language) An extension to XML that defines images in vector graphics format for the Web. It also defines how the image is displayed and edited. VML graphics can be modified by style sheets that pertain to the page they reside in. , a WPP WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
 company based in Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas. , and one of the world's leading marketing technology companies, announced today the launch of two new websites for Mountain Valley Spring Company: the main corporate site at http://www.mountainvalleyspring.com/ and a new Red Oval Society online community at ros.mountainvalleyspring.com.

"The new sites are an important component of the company's overall rebranding effort," said Matt Anthony, VML CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "They provide Mountain Valley an important channel through which to more closely connect with its loyal and growing customer base."

The new website brings together comprehensive information about both the company and its products, while offering visitors improved design and navigational ability. Customers, beverage distributors, media, business partners and the community can learn more about the winning taste and health benefits of Mountain Valley Spring Water, as well as home and office delivery solutions. In addition, comprehensive information about the bottled water industry, the company's history, various philanthropic initiatives, as well as links to partner sites, are all easily accessible.

The second site, which is a new and unique component to the main corporate site, is an online community known as the Red Oval Society. Designed to support the interests of loyal Mountain Valley customers and other consumers with discriminating tastes, the Red Oval Society contains original content from well-recognized chefs, nutritionists, and water experts, as well as news, discussion boards, recipes, tips and stories. The Red Oval Society, which is free, will also feature fun and interactive contests and customer-generated content to further engage members.

"As our distribution continues to grow throughout the country, we believe it is important to continue finding new ways to connect with our customers, business partners and communities," said Jim Karrh, Ph.D., chief marketing officer, Mountain Valley Spring Company. "Mountain Valley occupies a unique position as America's oldest and most prestigious bottled-water brand and as the only American premium bottled water sold in glass bottles coast to coast. We are proud to provide consumers with valuable information about our rich heritage, as well as the award-winning taste and health benefits of our pure spring water."

About Mountain Valley Spring Company:

Headquartered in Hot Springs National Park Hot Springs National Park, 5,549 acres (2,247 hectares), W central Ark.; est. 1921; nearly surrounded by the city of Hot Springs. Visited by Spanish explorer Hernando De Soto in 1541, the springs, long used by Native Americans for medicinal purposes, became a Federal , Arkansas, Mountain Valley Spring Company produces America's oldest premium bottled spring and sparkling water, which emanates from a single, natural spring source nestled in the pristine foothills of the Ouachita Mountains of Arkansas. Established in 1871, the company boasts a rich heritage and long line of devoted followers including celebrities, athletes and 13 U.S. Presidents. Mountain Valley Spring Company is comprised of three divisions: wholesale, home-and-office delivery (HOD), and containers. For more information, visit the company's website at http://www.mountainvalleyspring.com/.

About VML:

VML is one of the world's leading marketing technology companies, and is based in Kansas City, Missouri. More than 400 employees work in VML's offices in Kansas City, Missouri; New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
; Seattle; Chicago; Atlanta; Los Angeles; London; and Bogota, Colombia. Founded in 1992, VML is a problem-solving organization that specializes in digital marketing -- the intersection of marketing and technology. VML's unique credentials include everything from brand development, offline advertising and direct marketing to the most complex web enablement and digital marketing solutions. This year, HR Magazine recognized VML as one of the "Top 25 Best Companies to Work for in America."

VML's client list includes some of the world's most recognizable and powerful brands like AMC Theatres, Accenture, Burger King, BP/Castrol, Colgate-Palmolive, Hill's Pet Nutrition Hill's Pet Nutrition, Inc is a subsidiary of Colgate-Palmolive Company. They are a large scale provider of dog and cat foods. History
Hill's Pet Nutrition was a division of Hill Packing company, founded in 1907 by Burton Hill in Topeka, Kansas.
, Intuit, Microsoft, Simon Property Group Simon Property Group, Inc. (NYSE: SPG), also known as SIMON, an S&P 500 company headquartered in Indianapolis, Indiana, is the largest developer of shopping malls in the United States. Simon Property Group, Inc. , Sprint, Weight Watchers and YRC YRC Yellow Roadway Corporation
YRC York Railway Company
YRC Yokohama Rubber Company, Ltd.
 Worldwide.

VML is a Young & Rubicam Brands agency and a member of the WPP Group (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: WPPGY). VML can be found online at http://www.vml.com/.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 2006
Words:614
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