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VITRO S.A. APPOINTS NEW PRESIDENT AND CHIEF EXECUTIVE OFFICER OF ANCHOR GLASS CONTAINER CORPORATION

                James R. Malone Named Chairman of Anchor


TAMPA, Fla., Jan. 17 /PRNewswire/ -- Vitro S.A. (NYSE NYSE

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) announced today that Alfonso Gomez Palacio Gó·mez Pa·la·ci·o  

A city of north-central Mexico west of Monterrey. It is a processing and transportation center in an agricultural region. Population: 219,000.
 has been appointed president and chief executive officer of Anchor Glass Container Corporation in addition to his responsibilities as president and chief executive officer of Vitro Envases, Vitro's glass container division in Mexico. Mr. Gomez replaces James R. Malone, who has been named chairman of Anchor.

Federico Sada, chief executive officer and president of Vitro S.A., said: "Our goal is to offer our customers one-stop shopping for glass containers in the Americas through our companies -- Anchor, Envases and Vitro Packaging. It is imperative that our company provide a united customer focus. Mr. Gomez' experience and relationships will help us all work together to build strategic customer alliances that enhance both our service and production across the Americas. Vitro intends to provide the financial resources and capital investment for Anchor to improve its facilities, reduce its costs, and meet the changing needs of our customers in this competitive environment."

Mr. Gomez said: "It is important for our company to enhance our service to our customers on an integrated basis. Anchor serves many of the same customers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  that Envases serves in Mexico and the rest of Latin America. We have state-of-the-art technology available throughout Anchor and Envases and are ready to quickly and efficiently serve our customers needs. Our challenge is to work together to capitalize on our demonstrated strengths to develop more customers, particularly in the beer (including micro-breweries), food, cosmetics, wine and liquor, personal care and pharmaceutical sectors in North America and in the regional markets of Latin America where glass use is growing.

"We will continue to look for ways to lower our cost structure in this very competitive marketplace," Mr. Gomez continued. "We anticipate combining administrative and certain other corporate functions across these three companies. Returning Anchor to profitability will also build on the company's strengths in new product development, while taking advantage of synergies in production and purchasing."

James R. Malone said: "I am delighted to be joining forces with Alfonso Gomez. Working together, Anchor, Envases and Vitro Packaging will present a united front both in service and operations that will benefit our customers across the Americas. We will build on Anchor's and Envases' efficient use of state-of-the-art manufacturing equipment and the many opportunities presented by our combined strength in new product design, which in 1995 alone brought Anchor over 150 new products to serve our customers more effectively."

Alfonso Gomez Palacio, 53, became President of Vitro Envases, the Vitro Glass Containers Division, in 1994. He joined Vitro in 1985 as Glass Containers Sales director and he was appointed executive director of the division in 1992. Previous to joining Vitro, Mr. Gomez had 15 years of extensive experience in the packaging industry, including working with Coca-Cola and A.J. Heinz. Mr. Gomez received a B.S. and M.B.A. from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  at Berkley and a diploma in Advanced Studies in Management and Commerce from the University of Burdeos in France. Mr. Gomez is married and has two daughters. He will reside in Tampa.

The Vitro glass container companies include: Anchor Glass Container Corporation, headquartered in Tampa, Florida, which supplies one-fourth of all glass bottles and jars produced in the United States; Vitro Packaging, based in Dallas, Texas, and Vitro Envases, headquartered in Monterrey, the leading glass container producer in Mexico. All companies are divisions of Vitro, S.A., the third largest producer of glass containers in the world.
    -0-                          1/17/96


/CONTACT: Clay Mynard of Anchor Glass, 813-884-0000, ext. 336; Ulrich Sander of Vitro, S.A., 011-528-329-1332; or Joele Frank or Lissa Weinmann of Abernathy MacGregor Scanlon, 212-371-5999/

(VTO)

CO: Vitro S.A.; Anchor Glass Container Corporation ST: Florida IN: SU: PER

MP -- NYW NYW New Yankee Workshop (woodworking TV program) 081 -- 1238 01/17/96 11:50 EST EST electroshock therapy.

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Date:Jan 17, 1996
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