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VISA TEAMS UP WITH RINGLING BROS. AND BARNUM & BAILEY CIRCUS

 SAN FRANCISCO, Oct. 14 /PRNewswire/ -- Visa U.S.A. and Ringling Bros. and Barnum & Bailey Combined Shows, Inc. announced today that Visa will become the preferred card of The Greatest Show On Earth -- Ringling Bros. and Barnum & Bailey Circus.
 Under the yearlong agreement, which begins in December, the Circus will not accept American Express as payment for admission tickets. In support of the partnership, Visa will feature Ringling performers in a national television commercial to air in 1994. The commercial will be the latest in Visa's highly successful "It's Everywhere You Want To Be" campaign featuring unique merchants that don't accept American Express. Visa's advertising agency, BBDO in New York, will produce the commercial on location at Circus performances in Florida to reflect the traditional fun and flavor of The Greatest Show On Earth.
 "Visa stepped into the ring for this arrangement because the Ringling Bros. and Barnum & Bailey Circus is a larger-than-life event with the broad appeal we want," said Jan Soderstrom, senior vice president for Visa U.S.A. "As America's Living National Treasure, the Circus presents an image we want to be affiliated with -- big, bold, exciting, and universally appealing to all families."
 The Visa/Ringling agreement lasts from Dec. 27, 1993, through Dec. 31, 1994. The Novus Group, Inc., a management and marketing firm based in Washington, D.C., coordinated the agreement between the two groups.
 The Ringling Bros. and Barnum & Bailey Circus is the largest and most popular family entertainment attraction in the world. This year, it is celebrating 200 years of circus in America.
 Visa is the largest consumer payment system in the world with 10.5 million acceptance locations and 316 million cards issued worldwide, including 157
million in the U.S. Visa also has the world's leading


ATM network.
 -0- 10/14/93
 /CONTACT: Brad Hennig of Visa U.S.A., 415-432-2435, or Julian Read of Ringling/Read-Poland, 512-472-4122/


CO: Visa U.S.A.; Ringling Bros. and Barnum & Bailey Combined Shows, Inc ST: California, New York IN: ADV ENT FIN SU: FNC

LD -- NY005 -- 2149 10/14/93 11:01 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 14, 1993
Words:349
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