VIDEOGRAPHER HAS HEAD FOR BUSINESS.BUSINESS NAME: Production Entity BUSINESS ADDRESS: 13162 Moorpark St., Suite 1, Sherman Sherman, city (1990 pop. 31,601), seat of Grayson co., N Tex., near the Red River; inc. 1858. Originally on a stagecoach route, it is a highway and railroad junction. Manufactures include electronic equipment, processed foods, military equipment, and metal products. Oaks PHONE: (805) 857-1314 WEB SITE: card.netscape (1) (Netscape Communications Corporation, Mountain View, CA, www.netscape.com) Part of America Online (AOL), Netscape specializes in Web software, including the Netscape Web browser. .com/productionentity, entitymike(at)earthlink EarthLink (NASDAQ: ELNK), is an Internet service provider headquartered in Atlanta, Georgia, USA. Business EarthLink provides a variety of Internet connection types, including dial-up, DSL, satellite, and cable. .net OWNER: Mike Krone ESTABLISHED: 2000 NUMBER OF EMPLOYEES: Five DESCRIBE YOUR BUSINESS: A home-based business that specializes in digital videography vid·e·og·ra·phy n. The art or practice of using a video camera. vid  e·og and nonlinear video editing Editing video in the computer. Also called "nonlinear editing" (NLE), digital nonlinear systems provide high-quality post-production editing on a desktop computer. However, some detail may be lost if lossy compression is used to store the images (see lossy compression). . We do mostly promotional videos but also educational, training, live recitals and multiple camera shoots. IS THIS YOUR FIRST BUSINESS? Yes WHY DID YOU START THIS BUSINESS? To pursue my own creative visions after working for 11 years in the film industry. WHERE DID YOU GET THE IDEA? It was around the time when apple computers released final cut pro software, firewire cables and computers powerful but inexpensive enough to do video at home that's of high quality. HOW LONG WAS IT FROM CONCEPT TO OPENING? Four months WHAT DID YOU DO DURING THAT TIME? Joined Business Network International and networked with other businesses. I also attended Small Business Administration classes and met with SCORE (Service Core Of Retired Executives) representatives. WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? Financed through savings and credit cards, the startup costs were around $6,700. WHO DID YOU RELY ON FOR ADVICE? Dozens of business publications and business Web sites and SCORE. WHAT HADN'T YOU CONSIDERED BEFORE OPENING? That the majority of my business would not come from marketing and advertising but from networking through friends and family. WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $8,000 to $10,000 WHAT GOALS DO YOU HAVE FOR THE COMPANY? To continue to expand our creative talents through new video opportunities and to upgrade our equipment and software that become outdated out·dat·ed adj. Out-of-date; old-fashioned. outdated Adjective old-fashioned or obsolete Adj. 1. as technology advances. CAPTION(S): photo Photo: (color) Mike Krone, 34, of Sherman Oaks, has a small, home-based videography business, which he does in the field, and video editing See nonlinear video editing and video editor. , which he does on a Mac computer. Joel P. Lugavere/Special to the Daily News |
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