VIA Expands Management Team With Graphics Market Veteran; New Marketing Director Joins With Strong Strategic Planning and Chip/System Design Background.FREMONT, Calif.--(BUSINESS WIRE)--July 22, 1996--VIA Technologies Inc., a key developer of PC logic components, today announced the appointment of Dean Hays to the new position of director of marketing. VIA, founded in 1987, designs and develops high performance PC-centric ICs for single- and multi-processor desktop and portable computer systems. Apollo(TM) VP-2 and Apollo Pro(TM), the company's recently introduced Pentium(TM) and Pentium Pro The sixth generation of the Intel x86 family of CPU chips. The term may refer to the chip or to a PC that uses it. Introduced in 1995 as the successor to the Pentium, models from 150 MHz to 200 MHz were released. (TM) core logic chip sets, are now being evaluated and shipped to major PC OEMs. Hays, 45, joins VIA as director of marketing from director of systems engineering at the San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. graphics IC-maker Weitek Corp., with over 20 years in computer systems and digital IC engineering. He is currently secretary/treasurer and on the executive board of the Video Electronics Standards Association See VESA. (body, standard) Video Electronics Standards Association - (VESA) An industry standards organisation created in 1989 or 1990 mostly(?) concerned with IBM compatible personal computers. (VESA (Video Electronics Standards Association, Milpitas, CA, www.vesa.org) A membership organization founded in 1989 that sets interface standards for the PC, workstation and computing environments. Note the following VESA standards following this entry. ), an independent electronics standards development group. "Dean's in-depth understanding of the business and technology issues affecting PC evolution are an asset to VIA," said Wen-Chi Chen, president. "His proven management, technical marketing and wide-ranging engineering skills add a new dimension to VIA's accelerating growth." Hays' most recent work at Weitek included managing development of 486- and Pentium-class Unified Memory Architecture (UMA (1) (Unlicensed Mobile Access) See GAN. (2) (Upper Memory Area) Memory in a PC between 640K and 1M. More relevant in the days of DOS, this region was broken into Upper Memory Blocks (UMB) reserved for video memory and other ) chip sets and associated motherboard designs, system-level quality control and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . He has been a VESA participant since the organization's inception and helped develop the original VL-Bus standard as well as other VESA standards. Prior to Weitek, Hays was director of technical marketing for Chips & Technologies' graphics division where he managed product definition, the engineering lab, technical documentation, customer support, FAE training and competitive analysis for the company's highly successful graphics controller line. Before that he held engineering and engineering management positions at Video Seven, Valid Logic and National Semiconductor. He co-founded specialty computer system companies Manti Inc. and Azimuth azimuth (ăz`əməth), in astronomy, one coordinate in the altazimuth coordinate system. It is the angular distance of a body measured westward along the celestial horizon from the observer's south point. Inc. and has been published nationally and internationally in engineering trade journals. Background Founded in 1987, VIA Technologies Inc. designs, engineers and manufactures cost-effective, highly integrated, high-functionality system logic chip sets and peripheral control logic ICs for single- and dual-processor desktop and portable PCs. -0- Note To Editors: VIA is spelled all caps For the song, see . In typography, all caps (short for all capitals or all capitalized; often written as ALL CAPS) refers to text or a font in which all letters are capital letters. All caps is usually used for emphasis. . All trade names and marks are the property of their respective companies. CONTACT: VIA Technologies Inc., Fremont Dick Renne, 510/683-3316 dick_renne@viatech.com or Marketing/PR Savvy, El Granada Ford Kanzler, 415/726-1055 fkanzler@aol.com |
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