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VF Corporation Springs Into Season With Great Value From Top Brands.


Business Editors/Fashion Writers

GREENSBORO, N.C.--(BUSINESS WIRE)--Feb. 20, 2002

New Products from The North Face(R), Lee(R), JanSport(R),

Riders(R)and Vanity Fair(R) Brands Top Spring Apparel Highlights

Puxatawney Phil's shadow sighting isn't slowing the rapid pace of product development or marketing at VF Corporation.

The world's largest apparel supplier has packed the product pipeline for the spring season with new offerings designed to fit the active lifestyles of American families, emphasizing versatility and value with lots of style.

New products include The North Face(R) brand's superior trail running shoe as well as a new outdoor apparel line boasting extreme breathability; Lee(R) Dungarees dun·ga·ree  
n.
1. A sturdy, often blue denim fabric.

2. dungarees Trousers or overalls made of sturdy denim fabric.



[Hindi du
 trend-setting Men's Low Rise Original Blue Jeans; new JanSport(R) brand travel bags and hiking packs; Riders(R) jeans that flatter a range of female body types; and seamless lingerie solutions from the Vanity Fair(R) brand.

"In today's economic climate, consumers are continuing to shop, but they are focusing on brands they know deliver value," said Mackey McDonald, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of VF Corporation. "For this spring, VF brands introduce practical yet fashionable apparel that fits both consumers' active lifestyles and their pocketbooks."

The North Face

For consumers eager to put an end to to destroy.
- Fuller.

See also: End
 cabin fever cabin fever Relapsing fever, see there  and hit the great outdoors, The North Face(R) marketing team introduces The North Face(R) Switchback switch·back  
n.
1. A road, trail, or railroad track that follows a zigzag course on a steep incline.

2. A sharp bend in a road or trail on a steep incline.

3. Chiefly British A roller coaster.
 trail running shoe. Performance-tested by The North Face endurance athlete team, the Switchback is proving to be the most superior aggressive trail running shoe available. The Switchback revolutionizes cleat technology by introducing the CHAMP(R) Q-Loc System(TM), a technically advanced and efficient cleat replacement system. Running in snow, mud or ice has never been so manageable - the new Q-Loc System(TM) affords the wearer the ability to lock and unlock the Scorpion Spikes and replace them with softer spikes for general trail running. The easy traction replacement is done with a custom wrench that can attach to The North Face(R) hydration hydration /hy·dra·tion/ (hi-dra´shun) the absorption of or combination with water.

hy·dra·tion
n.
1. The addition of water to a chemical molecule without hydrolysis.

2.
 packs.

The Outerwear Research Design and Development team associated with The North Face(R) brand also has field tested and designed a premiere Summit Series(TM) Tekware(R) collection, the Apex Series, for Spring 2002. Providing unrestricted movement and comfort, the Apex Series Stretch Fabric consists of lightweight twill twill

One of the three basic textile weaves (see weaving), distinguished by diagonal lines. In the simplest twill, the weft crosses over two warp yarns, then under one, the sequence being repeated in each succeeding shot (row), but stepped over, one warp either to the
 and a nylon/spandex blend to provide abrasion resistance as well as extended range of motion. Ideal for trekking, the Apex Series includes Men's and Women's Apex Pants and Apex Shorts as well as Apex Ventilation Shirts with a flow-through Tek Mesh ventilation system ventilation system Public health An air system designed to maintain negative pressure and exhaust air properly, to minimize the spread of TB and other respiratory pathogens in a health care facility  for breathability and moisture management. The Men's Apex Singer Short was designed in collaboration with Jason "Singer" Smith of The North Face(R) climbing team. The short includes back zip pockets for valuables and front pockets with Tek Mesh for ventilation. Further information on local retail availability can be found by visiting http://www.thenorthface.com or by calling 800-719-NORTH.

Lee

The low rise jean has been a huge part of the fashion scene in the women's market for several seasons now. So, it's no surprise that men are now following the trend for this spring. Lee(R) Dungarees interprets this hot look with their introduction of the Low Rise Original Blue Jean. This button-fly jean comes in a variety of blasted finishes, and has a 10-inch rise designed to show off fine-tuned abs. The Low Rise represents a natural transition from the baggy pants and low-slung jeans of past seasons to a slimmer, cleaner look and fit. "We wanted to offer a jean that created a balance between comfort and style, realizing that men are looking to wear flattering jeans just as much as women," said Joe Bugni, men's product manager for Lee(R) Jeans. "Our Low Rise Original Blue Jeans are a more natural, sexy fit that now appeals to a broad range of ages and demographics." Check out the Web site, http://www.leedungarees.com, or call 1-800-453-3348 for more information.

JanSport

From the world's largest marketer of backpacks, the JanSport(R) brand's new Active Travel line is more about pleasure than business: Pack up. Go places. See people. The new eleven piece line has a fun yet functional design and represents a fusion of contemporary daypack-inspired styling and thoughtful functionality. Rounded profiles, shaped color blocking in three complementary textural fabrics and accent piping give these pieces a clean, casual look. Features include internal and external compression straps, wet/dry storage, easy packing access and plenty of organizational pockets, providing many options for stowing ever-changing essentials and extras. For added durability, key pieces have integrated bumper guards in abrasion areas. Locking zippers provide added security. Fresh color choices include Titanium/Chrome/Black and Black/Cement/Chrome.

For the serious hiker, JanSport(R) brand's Rockies and Alaska packs offer major new technical upgrades and styling. The all-new Pinnacle suspension system features a 2mm HDPE HDPE
abbr.
high-density polyethylene
 frame sheet that delivers superb weight transfer to the hips. The EZV EZV Eidgenössische Zollverwaltung (German: federal customs administration)  Buckle system enables the form-fitting hip belt to be easily tightened. Both packs incorporate a bladder sleeve with drink tube exit and extendable lids that transform into a handy waist pack. For more information, visit http://www.jansport.com/.

Riders

This spring, selection continues to be important to female consumers. The Riders(R) brand has just what women are searching for in their new Mid Rise Collection, which includes Mid Rise Straight Leg and Mid Rise Boot Cut jeans. From the mass market leader for misses, Riders(R) Mid Rise jeans are fitted in the waist and seat as well as in the thigh and leg for a lean look. This slim, mid-rise cut falls one inch below the waist so women feel fashionable yet comfortable. The traditional Riders(R) fit through the waist and seat that consumers love is not compromised, and the cut is forgiving to women's natural shapes. For those who seek options to flatter and smooth out the fuller tummy, this new Riders(R) jeans collection represents an ingenious solution. For more information, visit http://www.ridersjeans.com.

Vanity Fair

VF's Vanity Fair team (http://www.vanityfairlingerie.com) recognizes the need for the ultimate bra that works well with any outfit, anytime. The new One ) Bra(TM), with its one-piece molded, seamless construction and hidden underwire un·der·wire  
n.
1. A semicircular wire support sewn into the underside of each cup of a brassiere.

2. A brassiere with such a wire support.
, offers a sleek, comfortable bra that emphasizes both femininity and comfort. With the rapid growth of the seamless category, Vanity Fair marketers have created the ultimate seamless solution to provide a smooth look even under form-fitting clothes. With its graceful neckline neckline

The line that connects the two lowest points on the intermediate declines of a head-and-shoulders chart pattern. In an inverted head-and-shoulders formation, the neckline connects the two intermediate tops.
 and shapely shape·ly  
adj. shape·li·er, shape·li·est
1. Having a distinct shape.

2. Having a pleasing shape.



shape
 cup, the One ) Bra(TM) style is available in a variety of colors including white, lilac, silver, black and floral print, and is now available in all major department and chain stores. The One ) Bra(TM) launch is complemented by a promotional mail-in offer: Receive a free Vanity Fair(R) bra with a purchase of a new One ) Bra(TM) product. Details are available at retail beginning March 3, 2002.

About the Company

VF Corporation (NYSE NYSE

See: New York Stock Exchange
: VFC VFC Vaccines for Children (program)
VFC VESA (Video Electronics Standards Association) Feature Connector
VFC Voltage to Frequency Converter
VFC Vice Flotilla Commander
VFC Flotilla Vice Commander
VFC V.
) is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear play·wear  
n.
Garments suitable for recreational activities.
, workwear Noun 1. workwear - heavy-duty clothes for manual or physical work
apparel, clothes, wearing apparel, dress - clothing in general; "she was refined in her choice of apparel"; "he always bought his clothes at the same store"; "fastidious about his dress"
 and daypacks. Its principal brands include Lee(R), Wrangler wran·gler  
n.
1. One who wrangles or quarrels.

2. A cowboy or cowgirl, especially one who tends saddle horses.

Noun 1.
(R), Riders(R), Rustler rus·tle  
v. rus·tled, rus·tling, rus·tles

v.intr.
1. To move with soft fluttering or crackling sounds.

2. To move or act energetically or with speed.

3. To forage food.
(R), Vanity Fair(R), Vassarette(R), Bestform(R), Lily of France(R), Lee Sport(R), Healthtex(R), JanSport(R), Eastpak(R), Red Kap(R) and The North Face(R).

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, http://www.vfc.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 20, 2002
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