VF Corporation Heats Up the Summer with Innovative Apparel.Business Editors, Apparel Writers GREENSBORO, N.C.--(BUSINESS WIRE)--May 1, 2002 New Products from the Lee(R), Wrangler wran·gler n. 1. One who wrangles or quarrels. 2. A cowboy or cowgirl, especially one who tends saddle horses. Noun 1. Hero(R), Lily of France(R) and Vassarette(R) Brands Just in time for summer, VF Corporation (NYSE NYSE See: New York Stock Exchange : VFC VFC Vaccines for Children (program) VFC VESA (Video Electronics Standards Association) Feature Connector VFC Voltage to Frequency Converter VFC Vice Flotilla Commander VFC Flotilla Vice Commander VFC V. ), the world's largest apparel company, offers new products that are on target for the season and every budget. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. VF trend experts, this summer, everything old is new again. In particular, vintage looks and versatility are in style. And new technology and product innovation give this season's fashions a twist. New products include: high-performance, stain-resistant khakis from the Lee(R) brand; a premium denim line in three new finishes from the Wrangler Hero(R) brand; a bra with three looks in one as well as a line inspired by French culture, both by the Lily of France(R) brand; and the new NV(TM) intimate apparel line from the Vassarette(R) brand that is sure to be the envy of fashion-conscious consumers. "While the economy continues to recover, consumers want good value for their money, and VF brands deliver," said Mackey McDonald, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of VF Corporation. "This summer, we have trend-right, reasonably-priced apparel for every member of the family." Lee(R) Performance Khakis With summer just around the corner, marketers at the Lee(R) brand know that inevitably, the lighter in color your pants are, the higher the probability that the chilidog chil·i·dog n. A hot dog covered with chili con carne, served in a long roll. you are having for lunch will land in your lap. But fear no more - Lee(R) Jeans (www.leejeans.com) is coming to the rescue with its new, stain-proof Lee(R) Performance Khakis. Lee(R) Performance Khakis are made with cutting-edge Nano-Care(TM) technology. By making molecular-level changes to the fabric, spills bead up and roll off without a trace, and the stain-proof properties will not wash off or wear out because they do not coat the fabric - they are actually part of it. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , keeping out stains doesn't come at the cost of comfort or style. According to Kathy Collins, vice president of marketing for the Lee(R) brand, "Nano-Care(TM) technology is quite extraordinary. Our khakis repel liquids, resist stains and wrinkles and are machine washable machine washable adj → lavable a máquina machine washable machine adj [garment] → lavable en machine machine washable machine - all with the great style, softness, comfort and terrific value that are hallmarks of the Lee(R) brand." Available at retail in July, Lee(R) Performance Khakis have a suggested retail price of $38. Wrangler Hero(R) Five Star Premium Denim Men throughout the U.S. will soon receive five-star treatment from their jeans. The Wrangler Hero(R) brand (www.wrangler.com) has unveiled its latest product enhancement, the Five Star Premium Denim collection. Made with durable, highly-constructed denim, the line features three new finishes: worn-in, vintage and midnight. The line also has an improved fit with extra room in the seat and thigh, giving consumers more options. The Wrangler Hero(R) Five Star collection offers premium fabric, finishes and construction at economical prices of less than $18 a pair at most retailers. "Our goal was to create a product that embraces the relaxed fit consumer by providing him with a more contemporary fit and updated finishes," said Craig Errington, director of advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and special events for the Wrangler Hero(R) brand. The line rolls out nationwide in June and will be promoted with national TV, print and radio advertisements and online banner ads. In-store packaging includes a redesigned back pocket ticket, a supplemental wrap-around sticker and high-impact point-of-purchase displays. Lily of France(R) Special FX(TM) and French Connection(R) Collections A leading department and chain store brand, the Lily of France(R) brand is known for its innovative and fashionable undergarments for the stylish intimate apparel enthusiast (www.lilyoffrance.com). The Lily of France(R) brand demonstrates its understanding of the needs of young women with the 2002 introduction of the Special FX(TM) and French Connection(R) collections. The Special FX(TM) collection features an innovative, seamless padded bra with removable and reversible pads for three distinctive looks - essentially three-bras-in-one. According to Tobie Garfinkle, vice president of merchandising for VF Intimates, "The Special FX(TM) bra has the unique ability to transform according to a consumer's mood and attitude." The pads in the Special FX(TM) bra give the consumer a natural shape, and without the pads, the bra is sheer and seamless. The Special FX(TM) line is available in basic colors, including pearl and nude, as well as fashion colors such as aloe, bermuda, ribbon and fireweed fireweed, any of several plants that spring up in fire-swept regions, especially the great willow herb Epilobium, which is classified in the family Onagraceae (evening primrose family). . Bras come in sizes 32 through 38, in cup sizes A through C and sell for a suggested retail price of $27. Matching thongs are also available at a retail price of $10. The Special FX(TM) collection can be found at department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. nationwide. French Connection(R), a new romantic line debuting in June from the Lily of France(R) brand, targets a specific customer. According to Garfinkle, "Our consumer perceives femininity as sexy and is young in attitude." With corset-inspired detailing, the underwire un·der·wire n. 1. A semicircular wire support sewn into the underside of each cup of a brassiere. 2. A brassiere with such a wire support. bra is thinly lined with a lace-up center and delicate lace edging for a style inspired by French culture. The French Connection(R) line offers a playful yet graceful, chic option for the fashion-conscious consumer. Available in department stores, the French Connection(R) bra retails for $28 and is offered in standard colors including pearl, black and beige as well as in fashion colors like currant currant, northern shrub of the family Saxifragaceae (saxifrage family), of the same genus (Ribes) as the gooseberry bush. The tart berries of the currant may be black, white, or red; the white gooseberry becomes purple when mature. and wedgewood. Vassarette(R) NV(TM) Collection Today, intimate apparel is evolving at a fashion-forward pace, and the Vassarette(R) brand (www.vassarette.com) understands and meets the needs of today's fashion-conscious consumer with the launch of its Vassarette(R) NV(TM) line. The Vassarette(R) NV(TM) line is targeted for the budget-minded intimate apparel enthusiast. This sexy, sleek bra does not compromise comfort with its seam-free cups and soft, long-lasting fabric. This stylish line offers women a smooth, fashionable option that won't break the bank. With trend-right colors and fashion prints, the bra is perfect to wear under form-fitting clothes, and the plunging neckline neckline The line that connects the two lowest points on the intermediate declines of a head-and-shoulders chart pattern. In an inverted head-and-shoulders formation, the neckline connects the two intermediate tops. allows women to easily wear scoop neck and V-neck tops. A national media marketing campaign, which includes advertisements in People Magazine and fashion magazines, is planned for the back-to-school season. The Vassarette(R) NV(TM) line will come in white ice, navy and ivory followed by additional colors in the fall and winter of 2002. Available in Wal-Mart stores in June, the bras retail for about $9 each. About VF Corporation VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear play·wear n. Garments suitable for recreational activities. , workwear Noun 1. workwear - heavy-duty clothes for manual or physical work apparel, clothes, wearing apparel, dress - clothing in general; "she was refined in her choice of apparel"; "he always bought his clothes at the same store"; "fastidious about his dress" and daypacks. Its principal brands include Lee(R), Wrangler(R), Riders(R), Rustler rus·tle v. rus·tled, rus·tling, rus·tles v.intr. 1. To move with soft fluttering or crackling sounds. 2. To move or act energetically or with speed. 3. To forage food. (R), Vanity Fair(R), Vassarette(R), Bestform(R), Lily of France(R), Lee Sport(R), Healthtex(R), JanSport(R), Eastpak(R), Red Kap(R) and The North Face(R). VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, http://www.vfc.com. |
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