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VENDOR BARES SOUL ON TV.


Byline: Seth Sutel Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

Losing your shirt is usually the last thing you'd want to do in business, but that's exactly what the president of an Internet company did in an interview on CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
 Tuesday.

In a naked attempt to stir up publicity for his company, the head of online software vendor Beyond.com appeared stripped to the waist on CNBC's morning talk show ``Squawk Box Squawk Box

A speaker and intercom system used on trading desks. A squawk box allows a firm's analysts and traders to communicate with the firm's brokers through speakers on the brokers' desks.
.''

Mark Breier, the chief executive of the company, said he was just trying to shake up the often staid world of financial news commentary.

The hosts of the show certainly seemed surprised, even though the company had warned CNBC officials that Breier planned to appear wearing only boxer shorts boxer shorts
pl.n.
Men's full-cut undershorts.


boxer shorts or boxers
Noun, pl

men's underpants shaped like shorts but with a front opening

boxer shorts box
 during the satellite interview from California.

Perhaps the hosts hadn't been fully briefed.

CAPTION(S):

Photo

Photo: (Color) Mark Breier appeared on ``Squawk Box'' Tuesday.

Associated Press
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Date:Jun 16, 1999
Words:143
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