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VALLEY WESTERN WEAR SHOP HEADIN' FOR THE LAST ROUNDUP AS COWBOY ERA MOSEYS OUT.


Byline: DENNIS MCCARTHY Dennis McCarthy may refer to:
  • Dennis McCarthy (composer), (born 1945), an American composer
  • Dennis McCarthy (congressman), (19th century) Lieutenant Governor of New York in 1885
  • Dennis McCarthy MBE (radio presenter), British radio presenter
 

Maury and Arlene King came back from lunch one day in 1946 and saw their retail future flash right before their eyes.

It wasn't selling barbells and tennis rackets rackets

Game for two or four players with ball and racket on a four-walled court. Rackets is played with a hard ball in a relatively large court (approximately 9 × 18 m), unlike the related games of squash and racquetball.
 like they thought. It was peddling saddles and blue jeans blue jeans also blue·jeans
pl.n.
Clothes, especially pants, made of blue denim.

blue jeans npltejanos mpl; vaqueros mpl

 to a young, growing, still rural San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
.

"The only thing that had sold while they were at lunch that day was a saddle," says Randy King, Maury and Arlene's son.

"That's when Mom and Dad realized they could sell more horse tack Tack is a term used to describe any of the various equipment and accessories worn by horses in the course of their use as domesticated animals. Saddles, stirrups, bridles, halters, reins, bits, harnesses, martingales, and breastplates are all forms of horse tack.  in the Valley than dumbbells."

King's Sporting Goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 and Riding Shop in Van Nuys became strictly King's Riding Shop, and later King's

Western Wear. It moved from Van Nuys after 50 years to Studio City in 1996.

And now, after 61 years in business, "it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to ride off into the sunset," Randy was saying Wednesday -- half laughing, half cringing at the old cowboy pun.

The long customer lines that used to snake down Van Nuys Boulevard for the King's Western Wear holiday sale the day after Thanksgiving haven't been long and snaking for years now.

The studios that spent a lot of money at King's buying Western clothes for TV shows such as "Dallas" and "The Dukes of Hazzard" are getting them straight from manufacturers for product placement now.

They're still selling a lot of blue jeans and boots, but not enough to keep a business this size open, Randy says.

So when the last piece of merchandise and all the fixtures are sold -- probably by late November or early December -- it's last call for King's Western Wear at 11450 Ventura Blvd. in Studio City.

"The day we told people we were closing and kicked off our last sale, all I did was cry," says Arlene, who at 86 was still working in the store with her son until recently. Maury died in 1995.

"This was our baby, and it's very, very sad to say goodbye," she said.

But while the good times lasted, it was one heck of a ride, says Randy, who joined the family business after graduating from Birmingham High in 1977.

King's Western Wear attracted a who's who Who’s Who

biographical dictionary of notable living people. [Am. Hist.: Hart, 922]

See : Fame
 of Hollywood stars living in the Valley. Old movie cowboys Gene Autry and Randolph Scott Randolph Scott (January 23, 1898 – March 2, 1987) was an American motion picture actor whose career spanned from 1928 to 1962. Cinematic legacy
As a leading man for all but the first three years of his cinematic career, Scott appeared in a variety of genres,
 were steady customers.

Bob Hope and James Cagney used to drop in every few weeks when they were in town. Actor Tom Selleck still comes in.

Up on the wall are head shots of Gov. Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ]  and actor Tom Cruise thanking all the employees of King's Western Wear.

Their store was also a trend-setter, Randy says. Long before other retailers selling Levi and Lee jeans got the idea, King's was sending 200 pairs of the rock-hard jeans to the laundry every week to be softened up.

"They came back soft and faded, and we began selling them like hot cakes," Randy says. "We had 2,500 pair on the shelves at one time.

"We sold to everybody from square dancers and weekend cowboys to bell-bottomed hippies in the '70s. It was great."

King's moved off Van Nuys Boulevard and onto Ventura Boulevard Ventura Boulevard is one of the primary east-west thouroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions), Ventura Boulevard is the oldest route in the San Fernando Valley. It was also U.S.  in 1996 to be nearer the studios and its customers, many of them living in or near Studio City.

But the handwriting was already on the wall, Randy says. Business -- particularly cowboy business in the Valley -- was slowing down.

Horse tack, saddles, bridles, bits and spurs weren't jumping off the shelves anymore. The store with the bucking bronco bronco: see mustang.  on top was barely hanging on.

"Times changed," Randy says. "Nothing we can do about that. It's time for us to go."

Before they do, Arlene and Randy want to say thank you to all their customers for the past 61 years.

"It's been an honor and a pleasure to be part of the growth of the San Fernando Valley," Arlene says.

But now it's time to ride off into the sunset.

dennis.mccarthy@dailynews.com

(818) 713-3749

CAPTION(S):

2 photos

Photo:

(1 -- color) Clothes from King's Western Wear in Studio City have appeared on TV shows such as "Dallas" and "The Dukes of Hazzard." Randy King, son of Maury and Arlene King, the original owners, is closing the store.

Evan Yee/Staff Photographer

(2 -- color) A 1948 photo shows Arlene and Maury King in their original shop, which subsequently became King's Western Wear.
COPYRIGHT 2007 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Daily News (Los Angeles, CA)
Date:Oct 18, 2007
Words:720
Previous Article:MAKING A 'COMEBACK'.(News)
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