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V-Net Beverages Issues ''Truth in Ginseng'' Challenge to Beverage Industry.


BLUE ISLAND, Ill. -- V-Net Beverage, Inc. (Other OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:VNTB.PK) is launching a nationwide "Truth in Ginseng ginseng (jĭn`sĕng), common name for the Araliaceae, a family of tropical herbs, shrubs, and trees that are often prickly and sometimes grow as climbing forms. " campaign. The purpose is threefold: to urge industry-wide full-disclosure in ginseng labeling, to support stringent testing and authentication of ginseng products, and to educate consumers about beverages proclaiming "ginseng" on the bottle or can.

As Robert Corr, president of V-Net put it, "It's been 27 years since I created the first ginseng soft-drink of modern times and rekindled nationwide interest in this extraordinary herb. Nowadays, store shelves are laden with drinks, such as Coca-Cola's Full Throttle Full Throttle can refer to:
  • Full Throttle (drink), an energy drink
  • Full Throttle (truck), a monster truck
  • Full Throttle (computer game), a graphic adventure personal computer game from LucasArts
  • Full Throttle Racing
(TM), PepsiCo's SoBe(TM) line, Anheuser Busch's B-E(TM) and others that denote "ginseng" on their labels. The questions remain: how much and what type of ginseng root do these beverages contain, of what potency and where grown? After two decades of playing games, it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  for the beverage industry to be upfront with consumers about ginseng. V-Net has shown the way."

Corr noted the federal Farm Bill 2002 corrects the confusion arising from application of the term "ginseng" to Eleutherococcus senticosus Eleutherococcus senticosus,
n See ginseng, Siberian.
 (so-called Siberian ginseng, "Eleuthero"). The new law establishes that "ginseng" shall apply only to plants of the genus Panax. There are eight Panax species, but only two, Panax ginseng Panax ginseng,
n Asian ginseng. See ginseng and ginseng, Asian.
 (Chinese ginseng) and Panax quinquefolius Panax quinquefolius,
n American ginseng. See ginseng.
 (American ginseng) are used commercially. Eleutherococcus sells for under $2.00/lb whereas American ginseng root trades for $25.00/lb.

"At V-Net, we use quality Wisconsin-grown American Ginseng root (Panax quinquefolius) exclusively in our beverages," said Bob Corr. "We shun foreign-grown ginseng because only Wisconsin has strict laws regulating growing and processing of ginseng. Strict oversight guarantees Wisconsin ginseng does not have harmful pesticide residues. In December, the FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
 seized Asian-grown ginseng tainted by a cancer-causing fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection).  (quintozene), banned for crops in the United States but used elsewhere. Not only is Asian-grown ginseng suspect. Quintozene is legal in Canada, a major ginseng exporter." (http://www.fda.gov/bbs/topics/ANSWERS/2004/ANS01334.html)

V-Net currently markets three ginseng beverages: Ginseng Rush(TM), Ginseng Rush XXX(TM) and Rush Herbal Cola(TM). Each 12 oz. bottle of Ginseng Rush contains 5 ml. American Ginseng extract. V-Net's extract is made by blending one full pound of American Ginseng dry root into one gallon of a water/alcohol mixture. Ginseng Rush XXX and Rush Herbal Cola contain 15 ml. and 3.8 ml. of this ginseng extract, respectively.

"The consumer has no idea of the quality or quantity of ginseng used in beverages of our major competitors," said Corr. "Hypothetically, they could take one drop of our ginseng extract and add it to a bathtub full of water. They could then take one drop from that bathtub, add it to their beverage, and write "ginseng" on the container in bold letters. To make matters worse, they could be using foreign-grown ginseng. Naturally, we have full faith they are following the law and using real ginseng and not "Eleuthero". With Ginseng Rush and Ginseng Rush XXX, our label tells how much ginseng is in the bottle and where it's from. We're proud of that."

Disclaimer: The Company relies upon Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
; competition; and other factors which may be identified from time to time in the company's public announcements
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2005
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