User Survey Indicates an Emerging Renaissance in Data Warehousing; Kalido Gathers Panel of Data Warehouse Industry Experts to Discuss Business Drivers and Technology Innovations Propelling Rebirth.

BURLINGTON, Mass. & LONDON -- A survey of participants in an online webinar panel forum hosted by Kalido, a leading provider of enterprise data warehousing and master data management software, cited an increased demand on data warehousing projects within their organizations - an increase also documented in recent market growth predictions by industry analysts. The online discussion addressed recent technology innovation and key business drivers that are spurring a renewed interest in data warehousing for Global 2000 organizations.

The Kalido webinar, entitled "The Data Warehouse Renaissance," was led by Judith Hurwitz, president of Hurwitz & Associates. The panel of industry experts included Claudia Imhoff, president and founder of Intelligent Solutions; Cliff Longman, CTO of Kalido; and Faisal Shah, CTO and co-founder of Knightsbridge Solutions. More than 170 participants, consisting primarily of program managers, enterprise architects and business analysts across numerous industries, were polled with an average of 115 responding to the survey while attending the online panel discussion.

According to market research firm IDC, the total data warehouse market is expected to grow to $13.5 billion in 2009 at a nine percent compound annual growth rate(1). Supporting IDC's findings, when asked about the prevalence of data warehousing projects within their current corporate environments, 75 percent of the Kalido webinar survey respondents confirmed that it was increasing - validating a renewed interest in innovative new approaches to enterprise data warehousing.

This increase is correlated in many other studies citing the steady rise of business intelligence projects - for which data warehousing is a key component - in terms of organizational priority. The panel discussed how these changing priorities have served as a catalyst to drive the transformation of today's data warehousing industry and to force companies to develop data warehousing projects that are timely, business-centric and responsive to changing business needs. All of the panelists agreed that the integration of business intelligence (BI) into operations, innovations in data warehousing and information management technologies, and regulatory compliance requirements are the primary drivers behind this renewed interest in data warehousing.

"Companies need to have the right data at the right time to make intelligent business decisions, recognize inefficiencies and capitalize on opportunities," said Claudia Imhoff, president and founder Intelligent Solutions. "Today's enterprise-wide implementations of data warehouses need to be flexible enough to deliver incremental value in stages relevant to the individual business. The data warehouses of today's renaissance are the foundation for intelligent business operations in a dynamic environment."

When asked about their top technology priority for 2006, respondents showed a clear need to obtain a consolidated, single view of their business across all systems, with data integration (28 percent) and master data management (25 percent) leading the list. The panelists expanded on this topic further, discussing how continued innovation in data integration and adaptive data warehousing - and the advent of newer technology devoted to master data management (MDM) - enabled organizations to gain greater understanding of their business despite continuous business changes (e.g., merger and acquisitions, regional/product realignment, evolving regulations). They also noted that organizations should view data as a reusable corporate asset rather than bound to one application or function.

The panelists agreed that while organizations still need to begin the data warehousing project with a problem-specific implementation, all data warehouse initiatives should be grounded in the greater corporate strategy for it to be truly effective.

"One of the most challenging things for organizations to find and bring into the data warehousing world is a person that has a foot on both sides of the line - someone who can appreciate what the business' priorities are and, at the same time, can articulate them to the IT side so that those priorities can be executed upon," said Faisal Shah, CTO and co-founder of Knightsbridge Solutions. "Sometimes we find that individual in IT and sometimes we find that individual on the business side. But it's important to look for somebody that can play that role."

When participants responding to the online survey were asked what they would change about data warehousing technology if they could, approximately one-third (32 percent) of participants called for improvements in information quality, while 22 percent cited solutions that are easier to change. According to the expert panel, it is critical for enterprises to have a strong-hold on the overall conceptual architecture and business roadmap of the project so corporations can ensure that the data warehouse initiative does not act as a band-aid solution, but rather as an evolving project to meet both today and tomorrow's business needs.

"Today's data warehouse solutions need to be based on high-quality master data and flexible enough to meet the evolving needs and demands of today's complex business operations," said Cliff Longman, CTO of Kalido. "With innovative data warehouse and master data management solutions such as KALIDO, companies can now keep pace with business change by taking control of their data to increase the consistency and accuracy of corporate performance."

A recording of the webinar can be accessed online at: www.kalido.com/dwrenaissance

About Hurwitz & Associates

Hurwitz & Associates is a research and consulting firm that provides objective guidance to buyers and sellers of information technologies in the United States and Europe. Hurwitz & Associates' seasoned industry analysts combine hands-on business experience with technology depth to identify and articulate the technologies customers need. Founded in 2003, Hurwitz & Associates' clients have included most of the top technology firms, including IBM, Hewlett Packard, BMC, Compuware, BEA, Tivoli, Computer Associates, and Microsoft.

About Intelligent Solutions, Inc.

Intelligent Solutions, Inc. (ISI) is a professional services firm dedicated to assessing, planning, and guiding business intelligence and customer analytics efforts. ISI offers consulting, education, and literature based on two conceptual architectures--the corporate information factory and the customer lifecycle.

ISI's continued success at leveraging these architectures and maximizing their value for our clients has earned ISI the reputation of being leaders and experts in this field.

Intelligent Solutions' mission is simple: help our clients help themselves. ISI's offerings are designed to help our clients plan, design, and execute their BI and CRM initiatives, using their own resources wherever possible. ISI's services are based on the three primary keys to success: architecture, strategy, and education.

About Knightsbridge Solutions LLC 

Fortune 500 companies and other large data-centric organizations turn to Knightsbridge for solutions to their most difficult data problems - problems rooted in massive data volumes or complex information challenges. Knightsbridge delivers actionable and measurable business results that inform decision-making, optimize IT efficiency, and improve business performance. Focusing exclusively on the information management disciplines of data warehousing, data integration, information quality, and business intelligence, Knightsbridge delivers practical solutions that reduce time, reduce cost, and reduce risk.

Knightsbridge serves clients in financial services, insurance markets, health and life sciences, retail and consumer products, high technology, manufacturing, telecommunications, energy, federal government, and other industries. Visit Knightsbridge online at www.knightsbridge.com.

About Kalido

Kalido provides adaptive enterprise data warehousing and master data management software to Global 2000 companies. The KALIDO(R) application suite (KALIDO) delivers consolidated views of enterprise performance and can rapidly adapt them to major changes in the business such as mergers and acquisitions, market consolidation, or new regulatory requirements. This improves the speed and accuracy of management and financial reporting without the cost and delay of operational system standardization. Kalido customers who have measured the business benefits of their projects have typically found they have derived annual savings of millions, and in some cases tens of millions, of dollars through improved management of their company performance and reduction of IT costs.

Kalido customers include some of the largest companies in the world, such as BP, Cadbury Schweppes, HBOS plc, Intelsat, Labatt Breweries of Canada, Merial, Owens Corning, Philips, Royal Dutch/Shell Group of Companies (Shell) and Unilever. These companies and many others use Kalido's award-winning software in over 100 countries for their enterprise-wide data warehousing and master data management projects.

A privately held company, Kalido is headquartered in Burlington, Mass. and London, UK. More information about Kalido can be found at: http://www.kalido.com.

(1)IDC, November 2005 "Worldwide Data Warehousing Tools 2005-2009 Forecast"