Urban Retail Properties Co. Introduces and Redefines the Future of Retail with the Launch of URTV Television Network; Lifestyle Retailers Realize Improved Branding and Merchandising Success.

CHICAGO -- Urban Retail Properties Co. announces the unveiling of its URTV Television Network, an in-store, customer experience which is adeptly being described as 'Retail Theatre,' at next week's 2006 ICSC Spring Convention in Las Vegas.

Unique to each retail client, Urban Retail's URTV Television Network is a combination of real-time, live TV delivered by satellite feed with integrated customized, pre-programmed promotion and advertising, interlaced with interactive imagery. No longer simple, common digital signage at play, URTV boasts an industry-leading, in-store experience that dramatically increases customer dwell time, in which active involvement with store and product promotion is encouraged and increased.

The URTV Television Network will benefit lifestyle retailers by improving branding and merchandising success, as well as reducing training and corporate communications costs through in-store media programming.

"Boundaries define properties, not thinking," states Ross Glickman, Urban's Chief Executive Officer. "URTV is a significant major step in the future of retailing. This is a thoroughly compelling opportunity for retailers to attract and impact their customers, to provide the out-of-home entertaining shopping experience that all research tells us they are craving."

"We realize that customer engagement will become the new marketing metric in lifestyle branding," continues Glickman. "URTV and its groundbreaking vision capture the retail customer as never before."

The URTV Television Network will allow advertising, promotional messages and distance learning content to be displayed on individual or groups of displays. Content and programming are truly unique and fully customized for each retail store client, insuring that customer interest is not random but magnetic. Not simply canned presentations, Urban's URTV has the capacity for live events, new product promotions, local and national special programs.

Instead of being limited to displays that offer only one choice and placed randomly in stores, each retail client's branding, promotion and sales objectives are analyzed and systems are integrated into the sales space to completely complement the retailer's interior design scheme. And, individual locations have the ability to provide content for local display.

Adding still another interactive dimension to URTV's uniqueness, each location will be equipped to handle radio frequency identification (RFID) triggering of display images.

Urban's URTV Television Network will be officially unveiled during a press conference at its booth (1253 Twelfth Avenue) at 5:30 p.m. on Monday, May 22.

Editor's Note: Urban Retail Properties Co. is an independently privately held company, and has been the developer for more than 75 projects which include premier shopping destinations, mixed use products including Water Tower Place and 900 North Michigan Shops in Chicago, Coley Place in Boston, and the redevelopment of the Houston Galleria and Century City Shopping Center in Los Angeles. Head quartered in Chicago, IL and with offices in Florida, Massachusetts, Washington, DC, New York, Iowa, Texas, and Georgia, Urban Retail Properties Co. is also the nations' leading third-party real-estate manager, managing over 40 million square feet of space in 28 states and the District of Columbia. The company was formed more than 30 years ago and manages a diverse portfolio that includes retail, office, residential and government projects. In addition to Munster Town Center, Urban Retail is involved in other new developments projects including Branson Landing, a $420 million public/private project in Branson, Missouri opening May 2006; as well as projects in Grand Rapids Michigan; Gainesville and Sarasota, Florida.