Urban (radio) expansion.
Thank you, Black Enterprise, for the terrific feature on the state of black radio ("The Future of Black Radio," August 2008). The success of Tom Joyner Thomas "Tom" Joyner (born November 23, 1949) is an American radio host. His daily program, The Tom Joyner Morning Show, is syndicated across the United States and heard by over ten million radio listeners. He is married to fitness guru Donna Richardson. , Steve Harvey
You failed to report that the local radio stations that carry all of these shows were successful and profitable before the urban radio syndicates--such as Clear Channel, which owns Premiere Radio Networks Premiere Radio Networks is a radio syndication and preparation company based in the United States. It is currently the largest syndication company in the United States based on popularity of programming. (Steve Harvey), and Citadel, which owns ABC Radio (Tom Joyner)--cleared these shows. For more than 25 years, music legend Stevie Wonder has successfully owned and operated KJLH in Los Angeles by insisting on locally originated programming. Local radio companies, such as the Carter Broadcast Group (KPRS KPRS Kaiser Permanente Refill System ) of Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas. , and WHUR Howard University Radio, have been super--serving their local communities for more than 50 years.
Urban radio is at its best when it delivers on its mission to serve the needs of local African American communities across the nation. When urban radio stations fulfill their commitment to providing quality entertainment and serving the community, national marketers tap into the $800 billion African American audience by strategically aligning their brands with local market activation campaigns on urban radio.
Sherman K Kizart
St. VP/Director of Urban Radio, Interep