Urban (radio) expansion.
Thank you, Black Enterprise, for the terrific feature on the state of black radio ("The Future of Black Radio," August 2008). The success of Tom Joyner, Steve Harvey, Michael Baisden, Doug Banks, Wendy Williams, and the other syndicated urban radio personalities is noteworthy. Each of them is blazing a trail when it comes to providing quality urban radio programming that touches the national African American community.
You failed to report that the local radio stations that carry all of these shows were successful and profitable before the urban radio syndicates--such as Clear Channel, which owns Premiere Radio Networks (Steve Harvey), and Citadel, which owns ABC Radio (Tom Joyner)--cleared these shows. For more than 25 years, music legend Stevie Wonder has successfully owned and operated KJLH in Los Angeles by insisting on locally originated programming. Local radio companies, such as the Carter Broadcast Group (KPRS) of Kansas City, Missouri, and WHUR Howard University Radio, have been super--serving their local communities for more than 50 years.
Urban radio is at its best when it delivers on its mission to serve the needs of local African American communities across the nation. When urban radio stations fulfill their commitment to providing quality entertainment and serving the community, national marketers tap into the $800 billion African American audience by strategically aligning their brands with local market activation campaigns on urban radio.
Sherman K Kizart
St. VP/Director of Urban Radio, Interep
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|Author:||Kizart, Sherman K.|
|Article Type:||Letter to the editor|
|Date:||Oct 1, 2008|
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