Upswing CRM to Launch "Spring Awakening '08" Campaign Directed to Financial Advisors with New Release of "Upswing CRM for Wealth Management".

Purpose-built, on-demand CRM edition for financial advisors to awaken the financial services industry to a new standard of CRM design, usability, and Web 2.0 functionality in 2008

NEW YORK & ORLANDO, Fla. -- Calling out to financial advisors and financial institutions such as wirehouses, broker-dealer enterprises, and advisory firms of all sizes, Upswing CRM announced today a new "Spring Awakening '08" promotion for the forthcoming release of "Upswing CRM for Wealth Management." The new version of Upswing CRM for Wealth Management with its Web 2.0 orientation will launch in the next few weeks. The Spring Awakening promotion, with its themes of bloom, growth, beauty, and the waking up to a new era of CRM, reflects the visual and functional design elegance along with a blossoming of new features in the new version of Upswing CRM.

"From a product development perspective, we've built upon our award-winning, web-based CRM technology and its ease-of-use and customizable workflows for financial advisors to launch the new, full-featured version of Upswing CRM for Wealth Management," said Dan Ferranti, Vice President of Technology at Upswing CRM. "Based on the responses from private demos of the beta-version, we're confident that the new release of Upswing CRM will be well received by the financial advisor community."

The Spring Awakening '08 announcement was made today at the kickoff of "Technology Tools for Today" in Orlando, a conference focused on the technology needs of independent financial advisors. In addition to the Spring Awakening product announcement directed to the financial services industry, Upswing CRM has also launched a longer-term advertising campaign called "The End of CRM Complexity" which highlights Upswing CRM's ease-of-use and elegant visual and functional design that increases adoption rates and success for CRM implementations.

For more information about Spring Awakening '08 and Upswing CRM for Wealth Management, please see www.UpswingCRM.com.