Upper Canada Brewing Company -- First-of-its-Kind Beer Launched in Canada.TORONTO--(BUSINESS WIRE)--July 8, 1998--Upper Canada Brewing(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :UCB UCB - University of California at Berkeley .) The Upper Canada Upper Canada: see Ontario. Brewing Co. today announced the launch of its new product, Upper Canada Maple Brown Ale -- the first beer of its kind in Canada. "This new product is a valuable addition to our current portfolio of premium handcrafted hand·craft n. Variant of handicraft. tr.v. hand·craft·ed, hand·craft·ing, hand·crafts To fashion or make by hand. hand·craft brands," Dan Fox, Director of Marketing, Upper Canada Brewing Co. said. "Consumer research throughout Ontario confirms a strong interest in this new style of beer. This research indicates that Canadians see the addition of pure Canadian maple to an Upper Canada beer as an intriguing blend of flavours, and a natural fit for the Upper Canada Brewing Company Upper Canada Brewing Company is a brewery that is currently located in Guelph, Ontario, Canada. Founded by Frank Heaps in Toronto, they started brewing beer in 1984 and grew became one of the largest independent breweries in Canada. Their location on Atlantic Ave. ." Maple Brown Ale is brewed in the tradition of all Upper Canada brands, handcrafted with only the finest, all-natural ingredients. The combination of pure Canadian Maple and kiln roasted malt gives this beer a unique, robust taste. The new Maple Brown Ale will be available in both packaged and draft formats and will be priced atthe same levels as existing Upper Canada brands. The new beer will also benefit from a full range of sales and marketing support. "Our marketing efforts will feature a new advertising campaign for the brand which leverages Upper Canada's pioneering spirit," added Fox. Upper Canada Brewing, Toronto's first microbrewery mi·cro·brew·er·y n. pl. mi·cro·brew·er·ies A small brewery, generally producing fewer than 10,000 barrels of beer and ale a year and frequently selling its products on the premises. Also called boutique brewery, brewpub. was founded in 1984 to produce entirely natural beers, brewed according to the Bavarian Purity Act of 1516. Its family of premium handcrafted beers include upper Canada Lager, Dark Ale, Wheat, Light Lager, Point Nine, Rebellion Lager, and now Maple Brown Ale.
CONTACT: Upper Canada Brewing Company
Dan Fox, 519/822-1834
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