Upland Sports Group Signs US Distribution Agreement with DMT.Sports Editors/Business Editors/Cycling Writers & Columnists OAKLAND, Calif.--(BUSINESS WIRE)--Jan. 6, 2004 Upland Sports Group has signed an exclusive partnership with Italian shoe manufacturer DMT See DSL. to distribute their full line of cycling shoes to the US marketplace. DMT, based in Verona, Italy, is a leading manufacturer of technical cycling footwear for the Road, Triathlon, and MTB MTB Mountain Bike MTB Mycobacterium Tuberculosis MTB Marshall Tucker Band MTB Motor Torpedo Boat MTB Making The Band (TV show) MTB Minus The Bear (band) MTB Mozilla Thunderbird markets. DMT has a strong heritage within the cycling industry and is well respected as one of the true product innovators of the sport. In 2001, DMT introduced the Ultimax Road Shoe featuring an integrated, one-piece heel cup and full carbon sole for increased stability and maximum power transfer. This unique technology was also utilized in developing the Ultimax RSX RSX Reality Synthesizer (Sony PlayStation) RSX Real-Time Resource Sharing Executive RSX Rally Sport Experimental (Acura) RSX Risk Information & Services Exchange RSX Real Time System Executive MTB. The Virtus Triathlon Shoe addresses the specific needs required by triathletes including a single 40mm Velcro closure at an average weight of 275 grams. "The partnership with DMT will allow Upland Sports Group to provide our clients with the most technically advanced cycling shoes the market has to offer. In addition, DMT will expand our reach into growth markets such as Road and Triathlon," said Gary Vasconi, President of Upland Sports Group. In addition to their broad market offering, the DMT name is well recognized throughout the world as a proven product. In 2003, DMT shoes were worn by many of the top riders in the pro peloton
The peloton (from French, literally meaning ball and related to the English word platoon), field, bunch or such as Jan Ullrich Jan Ullrich (born December 2, 1973, in Rostock, East Germany) is a German professional road bicycle racer. In 1997, he was the first German to win the Tour de France. He went on to achieve five second place finishes, along with a fourth place (2004) and a third place finish (2005). , Alessandro Petacchi Alessandro Petacchi (born on January 3, 1974 in La Spezia, Liguria) is an Italian professional road cyclist. He turned professional in 1996, and currently rides for Team Milram, along with another of the world's best cycling sprinters, Erik Zabel, following the disbanding of his , and Axel Merckx Axel Merckx (born August 8, 1972 in Uccle), is a Belgian former professional road bicycle racer until August 2007. Since he began his professional career in 1993, he has won an Olympic Bronze medal and competed in 8 Tours de France, finishing in 6 as the highest-placed Belgian . "We consider DMT to be a tier one manufacturer within the cycling industry with tremendous market upside in the US. Upland Sports Group is very excited at the opportunity to represent a company of this stature with such a strong brand name worldwide," said Rob Carbone, VP Marketing of Upland Sports Group. For 2004, Upland Sports Group will distribute the full line of DMT Road, Triathlon, and MTB shoes with an emphasis on the Ultimax RSX Road, RS3 Road, Virtus Triathlon, and the Ultimax RSX MTB. Upland Sports Group is a US based distributor established in March of 2002. In addition to DMT, Upland Sports Group currently represents other manufacturers of high-end cycling products. More information about Upland Sports Group and DMT can be found at www.uplandsg.com or by contacting them at 510-903-0130. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion