Unreal thing. (Artifact).HATE THE U.S.? Live in Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). ? Then drink Mecca-Cola Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers. , a new brand aimed at slaking Europe's anti-American thirst thirst, sensation indicating the body's need for water. Dry or salty food and dry, dusty air may induce such a sensation by depleting moisture in the mucous membranes of the mouth and throat. . The label may look like Coca-Cola's, but it urges, "Don't Drink Stupidly, Drink with Commitment!" French-Tunisian founder Tawflq Mathlourthi has promised to donate 10 cents of every Mecca euro to Palestinian "charities." Established in Paris last fall, Mecca claimed in December to have orders for 2 million bottles. One customer explained that he'd switched from Coke because the American drink represents "all the things that are most diabolical in history." Although Mecca has positioned itself against Coke, it's actually competing for the anti-American niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. against an established Iranian off-brand, Zam Zam (named for the city of Mecca's sacred spring). Zam Zam is now expanding into Europe, and Mecca's tack, it appears, is to beat Zam Zam by directly evoking CocaCola (note the "classic" flavor). Europe's cola war is an echo of the Mideast's anti-Coke fervor. Of course, boycotts It may never be fully completed or, depending on its its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome. This is a list of boycotts. there are less a threat to American shareholders than they are to regional franchises. Ramallah's locally-owned Coke plant, with some 400 jobs, is among the few still-profitable Palestinian businesses. Its threatened employees surely have their own idea of what it is to drink stupidly. |
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