Unleashed in L.A. (Media).

Ron Samuel describes Unleashed as an urban men's magazine. Think Details or Maxim with a hip-hop edge.

"We use women of color as our eye candy," said Samuel, publisher and editor-in-chief of the L.A.-based magazine that was recently launched after a year and a half of development. The first issue features "Clueless" star Stacey Dash on the cover. "There's a void in the marketplace," Samuel said. "My demographic is the urban male. We're super consumers and advertisers know that."

Kool Cigarettes, Durex condoms, Pirate Rum and Range Rover are among the advertisers in the first issue of Unleashed, which targets men ages 25 to 40.

Samuel and two partners put up $600,000 to launch the magazine. The publication has a full-time staff of six and uses freelancers. "I'm going for broke," Samuel said.

Staff reporter Claudia Peschiutta can be reached at [phone] ext. 229, or at [e-mail].