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Univision Selects Revenue Science to Deliver Behavioral Targeting; Revenue Science Builds on International Presence with First-Ever Spanish-Language Site; Premier Hispanic Destination to Deliver More Relevant Ads to Users in U.S. and Abroad.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Revenue Science, the global standard in behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. , announced today that it has been selected by Univision Online, Inc., the interactive division of Univision Communications Inc. (NYSE NYSE

See: New York Stock Exchange
:UVN UVN Ustredni Vojenska Nemocnice (Prague) ), to help the company deliver more relevant advertising through behavioral targeting. This agreement marks the first time Revenue Science's technology and services have been deployed for a Spanish-language Web site. E[acute accent acute accent
n.
A mark (´) indicating:
a. that a vowel is close or tense, as é in French été.

b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek.

c.
]"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 new ways to help these advertisers reach their target audiences," said Javier Saralegui, president of Univision Online. "Revenue Science's industry-leading behavioral targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences." E[acute accent]Univision.com is the most-visited Spanish-language internet destination in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , with more than 190 million visits and three billion pages over the last 12 months. First launched in 2000, Univision.com offers original and exclusive entertainment, news, sports, services and shopping opportunities across 12 specialty channel A specialty channel (or speciality channel) is a television channel which consists of programming focused on a single type or targeted at a specific demographic.  destinations geared toward the interests of today's Hispanics. E[acute accent]"Working with Revenue Science will enable our advertisers to deliver their campaigns directly to high-value audiences such as Automotive, Personal Finance, and Wireless, no matter what page of our site they are on," said Tom Arrix, SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 of Sales at Univision.com. E[acute accent]With the addition of Univision to an impressive roster of UK-based Web media properties such as The Guardian and Associated New Media, Revenue Science continues to lead the worldwide growth of behavioral targeting. E[acute accent]"The need for online media to deliver relevant advertising based on users' actual behavior crosses boundaries of culture, language and nationality, and we are very excited to bring the capability to Univision.com," said Nick Johnson Nicholas Robert "(Nick)" Johnson (born September 19, 1978 in Sacramento, California) is a first baseman in Major League Baseball, currently with the Washington Nationals. He graduated from C. K. McClatchy High School. , senior vice president of business development and general manager of account strategy for Revenue Science. "The size and importance of the Hispanic audience grows every year and Univision's implementation of behavioral targeting will help advertisers reach that audience more efficiently and effectively."

E[acute accent]About Univision Online

E[acute accent]Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group, which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group The Univision Music Group Is the #1 Latin music company in the U.S. with approximately 45% market share. Founded in April 2001 with a vision of releasing and marketing the best of every genre of Latin music, the Univision Music Group now includes three record labels: Univision , which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

E[acute accent]About Revenue Science, Inc.

E[acute accent]Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science's clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ WSJ Wall Street Journal
WSJ Wisconsin State Journal (Madison, WI)
WSJ Web Services Journal
WSJ Winston-Salem Journal (North Carolina)
WSJ Wagle Street Journal (Kathmandu, Nepal blog) 
.com, ESPN.com, Associated New Media, FT.com, Reuters, WashingtonPost.Newsweek Interactive and others. For more information, visit www.revenuescience.com.
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Comment:Univision Selects Revenue Science to Deliver Behavioral Targeting; Revenue Science Builds on International Presence with First-Ever Spanish-Language Site; Premier Hispanic Destination to Deliver More Relevant Ads to Users in U.S. and Abroad.
Publication:Business Wire
Geographic Code:1USA
Date:Jan 11, 2006
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