Univision Names Steven Males Vice President, Affiliate Marketing.Entertainment Editors/Business Editors LOS ANGELES--(BUSINESS WIRE)--Jan. 15, 2004 Univision Communications Inc. (NYSE NYSE See: New York Stock Exchange :UVN UVN Ustredni Vojenska Nemocnice (Prague) ), the nation's leading Spanish-language media company, today announced that Steven Males has been appointed Vice President of Affiliate Marketing for the Univision Networks, effective immediately. Males will be responsible for the strategic marketing of the Univision, TeleFutura and Galavision networks to the cable and satellite industries to broaden coverage and increase viewership. Based in New York, Males will report to Tim Krass, Executive Vice President, Affiliate Relations. "Steven has an impressive background in strategic marketing within the media industry and we're pleased to welcome someone of his caliber to the Univision family," said Krass. "Steven's strong business acumen and extensive working knowledge of the cable television industry will help us to bolster our affiliate relationships to better serve the rapidly growing U.S. Hispanic community." "It is a great privilege to join the Univision Networks and work with such a talented group of professionals," said Males. "I look forward to helping expand the reach of Univision, TeleFutura and Galavision to meet the growing demand for Spanish-language news and entertainment in the U.S." Prior to joining Univision, Males was Vice President, Affiliate Marketing, at Comedy Central, where he oversaw the development of comprehensive marketing plans for all distributors that supported the network's positioning, programming, and brand identity, created English and Spanish Video on Demand and Free on Demand, and launched the community affairs initiative, Comedy RX, which won the CTAM CTAM Cable and Telecommunications Association for Marketing CTAM Cable Television Administration and Marketing Society CTAM Centralized Tuition Assistance Management (Army education) CTAM Climb to and Maintain Gold Mark Award. From 1994-1997, he was Marketing Director and then Regional Director for the Northeast Region at MTV Networks where he was responsible for all cable affiliate distribution, marketing, local advertising sales, and financial services for the Northeast Region. From 1989-1994, Males served as Pay-Per-View Manager, where he launched the first PPV Positive predictive value (PPV) The probability that a person with a positive test result has, or will get, the disease. Mentioned in: Genetic Testing PPV porcine parvovirus. PPV Positive-pressure ventilation channels in Manhattan, and then Director of Marketing at Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , where he developed all acquisition, upgrade, retention and community outreach campaigns and helped create an on-time guarantee image campaign, which was adopted by the NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association) NCTA National Cable Television Association (now the National Cable & Telecommunications Association) . Males also has experience working in marketing for Cablevision Systems, Viacom Cable and Cox Cable, among others. Males is a member of the Cable & Telecommunications Association for Marketing (CTAM), Cable Television Public Affairs Association (CTPAA CTPAA Cable Television Public Affairs Association ), Cable Advertising Bureau (CAB) and Cable Positive, an industry association dedicated to raising AIDS awareness. He received an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration in Marketing and Finance from Emory University in 1984 and a Bachelor of Arts degree in Economics from the University of Rochester The University of Rochester (UR) is a private, coeducational and nonsectarian research university located in Rochester, New York. The university is one of 62 elected members of the Association of American Universities. in 1982. Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group The Univision Music Group Is the #1 Latin music company in the U.S. with approximately 45% market share. Founded in April 2001 with a vision of releasing and marketing the best of every genre of Latin music, the Univision Music Group now includes three record labels: Univision , which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion