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Univision Announces Appointment of Maelia Macin General Manager of Los Angeles TV Stations.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Univision Communications Inc., the leading Spanish-language media company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , today announced the appointment of Maelia Macin to the position of Vice President and General Manager of Univision Television Group's Los Angeles stations, effective immediately. In this position, Macin will oversee all aspects of Univision station KMEX-TV Channel 34 and TeleFutura station KFTR-TV Channel 46, including sales, news, marketing, online initiatives and community outreach. Macin will report to Ray Rodriguez Ray Rodriguez is Cuban-American businessperson and the current president of Univision.

Univision Communications (a subsidiary of Broadcasting Media Partners Inc.)
    
, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, Univision Communications Inc.

"Maelia demonstrated strong leadership skills as Vice President and GM of our Austin stations. During her tenure, the Austin stations were the fastest growing stations in the Univision Television Group," said Rodriguez. "Her track record of outstanding station management and creative thinking, along with her deep knowledge of the U.S. Hispanic community and the Univision family, made her an obvious choice to oversee our successful stations in our flagship market," said Rodriguez.

KMEX and KFTR are long standing leaders in the Los Angeles market. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Nielsen Station Index results for the July 2007 Sweep, KMEX was the #1 station in primetime, regardless of language. Additionally, KMEX's local news was the #1 early newscast in the market for the 48th consecutive sweep. KFTR's broadcast of the Copa America match between Mexico and Argentina was the 3rd most watched sporting event of the year in Los Angeles, regardless of language.

"I recognize the tremendous importance and potential of this market, as well as the responsibility we have to serve our community. I look forward to further strengthening our stations' leadership positions in the top Spanish-language market in the country," said Macin. "I am thrilled to be returning to Los Angeles, where I spent 14 years of my career with Univision."

Macin brings over 21 years experience in various aspects of marketing and selling to the U.S. Hispanic market. Since February 2006, Macin has served as the Vice President and General Manager of Univision's Austin stations - KAKW Univision 62 and KBVO TeleFutura 51. Macin joined the Univision family in 1990 at KMEX-TV in Los Angeles. She quickly ascended into sales and has held various positions, including Account Executive for the Univision Network, where she increased awareness and revenue for all integrated network A network that supports both data and voice and/or different networking protocols. See converged network and new public network.  properties. At KMEX, she was Senior Account Executive and Local Sales Manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
.

Prior to Univision, Macin was the Direct Marketing Manager at Datel Entertainment, a company that specialized in marketing entertainment products manufactured in Mexico to Hispanics living in the U.S. Macin started her career as the Hispanic Market Manager for NuStats, Inc., a market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
.

Earlier this year, Macin was selected to participate in Leadership Austin, an independent non-profit educational institution comprised of a select group of community leaders who focus on diverse public issues and collaborate to make a difference in the community. She was also named "Austin Woman Classic" by Austin Woman Magazine for her work on education and empowerment in Austin.

Currently, Macin is a member of the Board of Directors of Avance, Inc., an outreach organization that focuses on empowering parents in poor, underserved communities to become advocates and role models for their children. She is also on the Board of Directors of The Neighborhood Longhorns, an organization that utilizes the resources of the University of Texas to help at-risk youth in Austin, TX.

Macin pursued graduate studies in advertising at the University of Texas in Austin and received her Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in education at Southwest Texas State University in San Marcos San Marcos (săn mär`kəs).

1 City (1990 pop. 38,974), San Diego co., S Calif., a northern suburb of San Diego; settled 1880s, inc. 1963.
.

Source: NSI See Network Solutions.

NSI - Network Solutions, Inc.
 Los Angeles, Adults 18-49.

Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. ; Univision Radio Univision Radio is the radio division of media giant Univision. The company was formerly known as Hispanic Broadcasting Corporation. It is the eighth largest radio company in the United States, and it specializes in Spanish language radio formats. , the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group The Univision Music Group Is the #1 Latin music company in the U.S. with approximately 45% market share. Founded in April 2001 with a vision of releasing and marketing the best of every genre of Latin music, the Univision Music Group now includes three record labels: Univision , which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
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Date:Oct 3, 2007
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