Universal adds anti-piracy watermark.Universal Pictures plans to add a so-called audio watermark A watermark embedded within an audio stream to identify its origination. See digital watermark. to its film and video releases to protect the content from illegal copying. Jerry Pierce Pierce may refer to: Places
"Never before has there been a way to convey information to consumer devices throughout the life of a movie," Pierce said. "The security derived from the Verance watermark watermark: see paper. See digital watermark. allows us to be more confident in the technology we use throughout all stages of product distribution." The technology will be used throughout the distribution network, including theatrical film releases, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. video releases, pay-per-view and video-on-demand features as well as broadcast network programming. The company's effort comes as part of a multi-year agreement between the studio and San Diego-based Verance Corp., a developer of anti-piracy technologies. Business Journal Reporter Carlos Martinez may be reached at (818) 316-3126 or by email at cmartinez@.sfvbj.com |
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