Universal McCann Interactive EMEA and United Virtualities Introduce `Ooqa-Ooqa' Technology to the European Market.Business Editors LONDON--(BUSINESS WIRE)--Nov. 6, 2003 Universal McCann Interactive (UMi) and United Virtualities announced the introduction of the Ooqa-Ooqa(TM) Contextual Browser in the European market. The curiously labeled technology empowers Web publishers to dynamically customize the browser toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the . The product was developed by New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based rich media powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. United Virtualities and will debut in a dozen sites in the UK and Germany, in connection with the recently launched AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. Athlon(TM) 64 FX-51 processor, and can be seen at www.amd.co.uk. "The strategy required that we raise awareness and generate interest in the AMD Athlon(TM) 64 FX-51 processor capabilities amongst PC enthusiasts and experienced gamers. Online entertainment plays a huge role for this consumer group, which can be somewhat used to traditional advertising... edgy and different methods were therefore required to provide them with an engaging brand experience," said Cristiano Ventura, Account Director, Universal McCann Interactive, EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. and UK. Working closely with UMi and Zentropy - the latter of which was responsible for the creative design- United Virtualities developed a customized toolbar A toolbar that can be custom configured by the user. Buttons can be added and deleted as required. that endows the browser with AMD's brand essence and lets users switch to a game-like navigational mode. The Ooqa-Ooqa will be live at www.amd.co.uk and www.amd.de throughout the entire campaign. This is not only the very first time Ooqa-Ooqa has been used in Europe, but the first time ever the technology has been placed on multiple third-party media owner sites. "With Ooqa-Ooqa, Web publishers can now customize the browser, making it an integral part of the user experience and relevant to what they are actually doing," explained Ivan Entel, Chief of Staff of United Virtualities. "Advertisers can now provide users with custom-designed tools, effectively building a new kind of connection between advertisers, publishers and target audience." Damian Blackden, Managing Director for Universal McCann Interactive, EMEA Region, who personally championed the use of the technology, emphasized: "Working with United Virtualities over the past few months, we have developed a partnership that far surpasses just an agency-vendor relationship. Their unique technology backed up by first-rate execution allowed us to develop a real point of difference in the online arena. We look forward to continuing the partnership in order to maximize value for our clients." "AMD is pleased to work with Universal McCann Interactive on the first European Web advertising campaign using this exciting new tool. Our target audience for the AMD Athlon64 FX-51 processor is PC enthusiasts and gamers who use the latest leading-edge technology will be excited by the computing experience provided by Ooqa-Ooqa," said Eugenio Bazzini, European Marketing Director - AMD. "This is an innovative and exciting part of a broader online campaign designed to give users an insight into the power and performance of AMD64 technology for current and future 32- and 64-bit applications". About United Virtualities United Virtualities is the leading provider of technological solutions to the online marketing world. After reshaping the industry with the introduction of Shoshkele, the first out-of-banner ad, United Virtualities firmly established itself as the chief innovator in the space. Ooqa-Ooqa joins an all star line-up comprised of the afore mentioned Shoshkele, the Shoshkelizer Rich Media Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , Yachne and an ever expanding range of custom products that empower the world's top marketers and web publishers. About AMD Founded in 1969 and based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , AMD (NYSE NYSE See: New York Stock Exchange : AMD) is a global supplier of integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. for the personal and networked computer and communications markets with manufacturing facilities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, Japan, and Asia. AMD, a Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and silicon-based solutions for communications and networking applications. AMD on the Web For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html. About Universal McCann Interactive (EMEA) Universal McCann Interactive is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Universal McCann. Its network of offices delivers strategies that influence consumers via all digital channels. Key clients include Microsoft, AMD, Sky, T-Mobile, MasterCard and L'Oreal. |
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