United states: : AT&T sues Verizon over 3G coverage map commercials.Byline: Mamta03 The slapfest between AT&T Inc. and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. over which company has the better wireless coverage is spilling into court. Dallas-based AT&T on Tuesday filed a lawsuit lawsuit: see procedure; tort. in Atlanta federal court claiming that Verizon's recent barrage of "There's a Map for That" ads misleadingly imply that AT&T's network has major gaps with no coverage at all. The ads focus on the two companies' 3G networks, which provide speedy Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the connections to phones and other mobile devices. A side-by-side comparison of Verizon's 3G coverage shown on a map of the U.S. and a map of AT&T's 3G coverage indicates that Verizon's 3G coverage is much broader than AT&T's, a fact that AT&T does not contest. What AT&T is upset about is that Verizon only colors in the 3G coverage regions on AT&T's map, leaving the rest of the country white. It may seem like nitpicking nit·pick·ing n. Minute, trivial, unnecessary, and unjustified criticism or faultfinding. nitpicking nit (inf) n → Kleinigkeitskrämerei f , but AT&T argues in the filing that white spaces See white space. on a wireless coverage map are traditionally used to indicate no coverage at all. But AT&T's slower 2G network is available in most areas where it does not have 3G. "White space always represents no coverage," said AT&T spokesman Mark Siegel. "It's a convention used by certain wireless companies, and I think that's exactly what they're doing in these ads. It's fundamentally misleading, in our view." The campaign, which mocks Apple Inc.'s "There's an App for That" ads for the iPhone, is a major marketing initiative for Verizon. Verizon said the lawsuit is without merit. Verizon Wireless spokeswoman Audrey Lundy said that the company has no plans to change the map. "We stand by the map," she said. "If they have a better map, we'd like to see it." Lundy declined to say whether Verizon would actually be willing to redo To reverse an undo operation. See undo. the map if AT&T presents an alternative version with different background colors. AT&T said in the filing that it wants the court to force Verizon Wireless to stop using white space to indicate AT&T's non- non- word element [L.]not . non- pref. Not: noninvasive. 3G coverage areas. Copyright : Euclid Infotech Pvt. Ltd. Provided by Syndigate.info an Albawaba.com company |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion