Printer Friendly
The Free Library
14,381,205 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

United Virtualities Integrates Its Rich-Media Advertising Solution onto The Wall Street Journal Online's Home Page.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Nov. 5, 2003

Technology is commonly used by advertisers

and simplifies the Online Journal's implementation scheme

United Virtualities, the leading provider of technological solutions to the online marketing world, today announced that it has integrated its customized rich-media advertising solution onto the home page of The Wall Street Journal Online at WSJ WSJ Wall Street Journal
WSJ Wisconsin State Journal (Madison, WI)
WSJ Web Services Journal
WSJ Winston-Salem Journal (North Carolina)
WSJ Wagle Street Journal (Kathmandu, Nepal blog) 
.com, the largest paid subscription news site on the Web.

The Online Journal, which previously used a proprietary development process, integrated United Virtualities' technology because it is more commonly used by advertisers and therefore simplified the Online Journal's implementation scheme for its operation team as well as for advertising agencies. As a result, the Online Journal can implement robust, creative executions onto its homepage in a fraction of the time - without spending the resources otherwise necessary to re-configure each creative to the site's specific standards.

"Content integrity and user experience are paramount at the Online Journal," said Randy The name Randy generally derives from the names Randall or Randolph (meaning wolf with a shield). Randy is used as a given name primarily in the US and Canada. Men known as Randy
  • Randy Fiesta - Currently working at Alabang.Known for his Dancing Moves.
 Kilgore, vice president of advertising, The Wall Street Journal Online. "With the implementation of United Virtualities' rich-media advertising technology, it's easier than ever for advertisers to take advantage of the Online Journal's most high-profile position, the front-page brand launch unit."

United Virtualities has optimized the Online Journal's rich media platform by replacing its underlying technology with United Virtualities' easy-to-use Shoshkelizer(TM), the only rich media platform that supports custom formats.

Using the Shoshkelizer as a starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
, United Virtualities' operations specialists were able to develop a tailor-made template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the  held to the precise specifications and prerequisites established by the Online Journal for its rich-media advertising delivery."

The new Shoshkele slider A block of material that holds the read/write head of a magnetic disk. See flying head.  ad unit unveils as a large sliding banner that expands upward for several seconds. This functionality was achieved through a tight-knit integration between the ad and the page -- as well as hands-on collaboration Working together on a project. See collaborative software.  between the Online Journal and United Virtualities teams.

"We know what works and what doesn't when it comes to overall campaign satisfaction. At the end of the day, working closely with our clients and sharing our previous experiences in an effort to achieve significant return on investment is what truly elevates our offering," said Eric Biener, United Virtualities Sales Director.

About United Virtualities

United Virtualities is the leading provider of technological solutions to the online marketing world. After reshaping the industry with the introduction of Shoshkele, the first out-of-banner ad, United Virtualities firmly established itself as the chief innovator in the space. Ooqa-Ooqa joins an all-star line-up comprised of the aforementioned a·fore·men·tioned  
adj.
Mentioned previously.

n.
The one or ones mentioned previously.


aforementioned
Adjective

mentioned before

Adj. 1.
 Shoshkele, the Shoshkelizer Rich Media Operating System operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
, Yachne and an ever-expanding range of custom products that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  the world's top marketers and web publishers.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Nov 5, 2003
Words:435
Previous Article:Fitch Downgrades Ratings of PMA Capital Corp; On Rating Watch Negative.
Next Article:Fitch Ratings Upgrades NationsLink Funding Corp., Series 1998-1.



Related Articles
Boston.com Unveils New Animated Ad Units; "Shoshkeles" Ads Provide Innovative, Beyond-the-Banner Promotions.
DoubleClick Sees Significant Growth in Use of Rich Media; Rich Media Trafficking Increased 30% in Past Four Months.
Avenue A and White Horse Introduce Eddie Bauer's New Fall Line and New Brand Identity with Creative Interactive Campaign.
Computer Associates Uses Interest-Based Targeting Capability From The Wall Street Journal Online.
Universal McCann Interactive EMEA and United Virtualities Introduce `Ooqa-Ooqa' Technology to the European Market.
Dow Jones & Company Reports October 2003 Advertising Volume.
Dow Jones & Company Reports January 2004 Advertising Volume.
Dow Jones & Company Reports January 2005 Advertising Volume.
The Wall Street Journal Announces Largest Residential Real-Estate Advertising Presentation in Its History.
Dow wowed.(SOFTWARE)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles