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United States : Avnet Technology Solutions Expands Demand Generation Events for IBM Channel Partners.


Byline: Mamta03

Based on the success of its Road2 Virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used.

Hardware Virtualization
Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer.
 : seminars, Avnet Technology Solutions : , the solutions distribution leader and an operating group of Avnet, Inc. : (NYSE NYSE

See: New York Stock Exchange
: AVT AVT

avian arginine vasotocin. See vasotocin.
 : ), announced that it has expanded its demand generation offerings for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) : business partners to include Road2 Security : and Road2 Information Optimization events. The new events are designed to enable Avnet s IBM value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution.  (VAR) business partners in the U.S. and Canada to quickly and effectively make connections with end users and secure new business leads in the high-growth markets of security and storage.

The Road2 events present a tremendous opportunity for our partners to get in front of new customers, while reducing the amount of their own time and resources required to manage events of this caliber, said Mark Martin, vice president of product marketing, Avnet Technology Solutions, Americas, IBM Solutions group. Not only does Avnet provide our partners with the industry insights needed to develop new prospects in high-growth markets such as virtualization, security and storage, but we also enable them to make the end-user connections they need to identify opportunities for growth, and ultimately close new business.

The one-day events one-day event

a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country.
, managed by Avnet on behalf of their partners, help VARs establish relationships with new customers and detail how technology solutions address a variety of end-user business challenges.

The events feature insights from industry leaders, such as Asa Hutchinson
For the 19th century American singer, see Hutchinson Family Singers.


Asa Hutchinson (born December 3, 1950) is a former U.S. Attorney for the Fort Smith-based Western District of Arkansas, U.S.
 the first U.S. undersecretary of Homeland Security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security
Department of Homeland Security

executive department - a federal department in the executive branch of the government of the United States
.

Additionally, the events include applicable market trend information developed through Avnet s solutions practices, such as Avnet VirtualPath : , Avnet SecurePath : and Avnet StoragePath : , coupled with business assessments and real-world examples. Each event is designed to enable Avnet s partners to assist end-user customers in effectively preparing for their future technology needs. Avnet also facilitates the event management process, including content development, meeting planning, invitations and recruitment, post-event lead generation and attendee follow up.

Avnet s Road2 events have significantly accelerated our sales cycle by putting our team at the table with our top prospects, said Michael Ritsema, president, i3 Business Solutions, llc. Avnet s Road2 Virtualization and new Road2 Security events have created new customer relationships for us and deepened our relationships with existing customers. They ve been a true home run, resulting in more than $300,000 in sales and pipeline opportunities. These events have been so effective that we re focusing our marketing efforts moving forward on high-end education events.

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Publication:TendersInfo
Date:Oct 14, 2009
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