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United States : Louisiana 4-H Youth Join UnitedHealthcare to Launch New Partnership Promoting Healthy Living Through Fun, Creative Activities.

Louisiana 4-H and UnitedHealthcare are announcing a new partnership to promote healthy living by launching a new campaign designed to empower youth to help fight the nation s obesity epidemic.

The partnership, called Eat4-Health, is activating thousands of 4-H youth ambassadors to make healthy choices for themselves and encourage friends, families and people in their communities to make positive changes through training, creative programs and educational events. It currently spans 10 states, including Louisiana.

At the partnership launch in Baton Rouge Saturday, Sept. 29, UnitedHealthcare s mascot Dr. Health E. Hound will join 4-H youth at the annual 4-H get-together at the Louisiana State University Ag Center to encourage attendees to stay active and eat healthy. During this annual celebration, more than 2,000 families and 4-H ers will participate in activities designed to promote fitness such as sports competitions, dancing and rock-climbing. Attendees will learn healthy-eating tips from UnitedHealthcare employees, and mascot Dr. Health E. Hound will lead hundreds of attendees in a simple, fun group dance and fitness activity designed to burn calories and promote health.

University officials and local community leaders will join in the events and participate in an official partnership announcement, where UnitedHealthcare will present a $30,000 check to Louisiana 4-H to launch the program.

Eat4-Health builds on UnitedHealthcare s successful partnership with National 4-H Council that began last year in Florida, Mississippi and Texas. The campaign is expanding to Arizona, New York, Nebraska, Pennsylvania, South Carolina and Tennessee, as well as Louisiana. Each state 4-H organization is receiving a $30,000 grant funded by UnitedHealthcare to support healthy-living programs, events and other activities administered by 4-H that encourage young people and their families to eat more nutritious foods and exercise regularly. The partnership in Louisiana is being administered through the LSU Ag Center.

Louisiana 4-H is built on the foundation that we are preparing our youth for the challenges of tomorrow. Learning to make educated choices that promote an active and healthy lifestyle is part of our mission, said Paul Coreil, vice chancellor of the LSU AgCenter and director of the Louisiana Cooperative Extension Service, which administers 4-H programs in the state. This partnership supports several of our 4-H programs and will encourage participating youth, their families and friends involved to stay active and have a balanced diet through positive messaging. We are fortunate to be able to join with the young people of 4-H in the Eat4-Health program to help make a difference in the lives of so many families in Louisiana, said April Golenor, president of UnitedHealthcare Community Plan of Louisiana.

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Publication:Mena Report
Geographic Code:1U7LA
Date:Sep 29, 2012
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