United States: T-mobile parent Deutsche Telekom picks SAS for marketing campaign management.Deutsche Telecom, parent of T-Mobile and one of the world s largest telecommunications companies See telecom company. , will use SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. software for management of its marketing campaigns. Financial details were not disclosed. SAS won the contract in a competitive bidding Competitive bidding A securities offering process in which securities firms submit competing bids to the issuer for the securities the issuer wishes to sell. competitive bidding 1. process. The German-based company said it will use SAS for T-Mobile and T-Home campaigns. Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. had used SAS previously for its T-Home brand. SAS will provide the subsidiaries business analytics through its SAS Customer Intelligence suite. This is an exceptional endorsement and validation of SAS by Europe s Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). largest telecommunications company, said Wolf Lichtenstein, general
manager of SAS in Germany. As a trusted technology partner, SAS will
support Deutsche Telekom in streamlining customer communications,
improving service and enhancing each client s overall experience with
T-Home and T-Mobile.
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