United States: NCR buys digital signage software provider Netkey.Byline: Mamta03 NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers Corp. announced this morning that it has purchased the assets of Netkey, a digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at and kiosk software Kiosk software is the system and user interface software designed for a kiosk or Internet kiosk. Kiosk software locks down the application in order to protect the kiosk from users. Kiosk software may offer remote monitoring to manage multiple kiosks from another location. provider based in East Haven East Haven, town (1990 pop. 26,144), New Haven co., S Conn., on Long Island Sound, a residential suburb of New Haven, in a farm area; inc. 1785. Light industry, distribution and warehousing, electronics, and insurance and investment firms are important. , Conn. Terms of the sale were not disclosed. Netkey s software platform is used to manage digital signage networks as well as self-service applications like gift registry, guided selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a , endless aisle and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. functions. Netkey has more than 75,000 kiosks and digital signs installed by more than 400 clients in the retail, finance, transportation, and government sectors. Many of these customers also use NCR s kiosk, self-checkout or point-of-sale solutions. NCR will combine Netkey s software platform with its own software to create an enterprise software solution to accompany NCR s hardware portfolio and suite of services. NCR will continue to provide multivendor hardware support with the Netkey solution. Mike Webster, vice president and general manager for NCR s retail line of business, commented on the acquisition: Consumers increasingly expect to interact with companies when and how they wish, and businesses are responding by offering their customers a seamless experience across the channel of their choice. This acquisition will enable NCR to help its customers across multiple industries with kiosk and digital signage solutions that deliver more effective transactions, promotions and information as part of a merged channel strategy. Copyright : Euclid Infotech Pvt. Ltd. Provided by Syndigate.info an Albawaba.com company |
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