United States: Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry.

Byline: Mamta03

Aprimo, Inc., a global provider of Global and Interactive Marketing Software, has been described as being in the best position to capture B2B market share among the four incumbent marketing and sales automation vendors reviewed in the recent independent report, B2B: Lead Management Automation Market Overview (Forrester Research, Inc., September 2009).

We ve been working with our B2B marketing customers to continually enhance the approach and innovation in online lead management and nurturing to assure solid and measurable marketing ROI. We ve long been a leader in driving marketing change in the B2C marketplace and we add value by empowering B2B marketers to drive more compelling prospect conversations and lead management processes in the online and offline communities, said Bill Godfrey, CEO of Aprimo. We continue to enjoy solid growth and results even in light of the recent economic pressures, and are excited about the continued business opportunity for us and our customers in the marketing software management and performance market.

Aprimo s opportunity to increase its B2B market penetration will be further enhanced by its upcoming release of Aprimo Marketing Studio, a digital, on-demand version of its interactive marketing solution that will feature cutting-edge tools for search engine marketing and social media creation and management.

According to the independent report, Aprimo has made across-the-board improvements to campaign management, application usability, and overall product strategy that, among the incumbents, put it in the best position to capture B2B market share1.

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