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United Online dials for dollars, but future may be broadband.


THERE comes a time in the life of a public company when investors lose confidence, lake profits and drive the stock downward.

Such is the case, at least for now, with low-cost Internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 United Online Inc.

Shares of Westlake Village-based United Online have fallen 64 percent in the past five months to a split-adjusted $16.94 a share (the company had a 3-for-2 stock split Nov. 3). As recently as September, the stock was trading at a split-adjusted $28.

The sell-off comes in the face of a five-fold jump in fourth-quarter net income from the year-earlier period, to $24.4 million. Revenue jumped 47 percent, to $96.9 million.

"I'm stunned stun  
tr.v. stunned, stun·ning, stuns
1. To daze or render senseless, by or as if by a blow.

2. To overwhelm or daze with a loud noise.

3.
 that the stock has responded the way it did," said Mark Goldston, United Online's chief executive, who owns 4.5 million shares. "It was the best quarter we ever had, we blew people away. The reality of it is a lot of other factors go into the stock market in general--it's been a funky place lately."

Jim Friedland, an analyst at WR Hambrecht & Co., is one of three analysts who have put a "hold" on the stock (11 cover the company). He believes the biggest challenge is the business itself--dialup Internet service.

Though many Internet users haven't yet moved to expensive broadband service See broadband and broadband service provider. , some analysts project that dialup, with roughly 45 million subscribers today, could fall by almost half within the next few years.

Cable modems, DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 and new broadband access See broadband and wireless broadband.  technologies are expected to take the place of to be substituted for.
- Berkeley.

See also: Place
 dialup as prices drop in the next three years.

Friedland also believes that 2004 will be United Online's peak year for new subscribers. He anticipates new subscriptions will fall by 35 percent from current levels in 2005.

"We believe United Online's growth will slow dramatically within the next 12 to 18 months as dialup users continue to migrate to broadband and competition in the dialup market increases," he wrote in a recent report.

Low-cost approach

United Online, with 2.9 million subscribers, was formed with the merger of pioneering free Internet access See how to access the Internet.  companies NetZero and Juno. It later branched into cheap dialup service--as low as $9.95 a month. But AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , the Time Warner Inc. unit and No. 1 ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 with 44 percent market share, and EarthLink Inc., with 13 percent, still control more than half of the dialup market.

Moreover, EarthLink has its own low-cost service, the PeoplePC brand, and AOL plans to offer a Netscape-branded $9.95 a month product in the near future.

Though United Online cannot compete with bigger broadband services, Goldston cites reports showing an additional 20 million online users are projected by 2007--and that many of those users, who have lower income levels, will gravitate grav·i·tate  
intr.v. grav·i·tat·ed, grav·i·tat·ing, grav·i·tates
1. To move in response to the force of gravity.

2. To move downward.

3.
 toward low-cost dialup services such as Juno, NetZero or BlueLight, its three brands.

Moreover, the company continues to throw off an enormous amount of cash flow.

Its free dial-up service alone generated $9 million in advertising revenue during the fourth quarter, and the cost of running the service was just $1.9 million. Without any debt, investors can expect United Online to be looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 acquisitions to grow market share (now just 6 percent).

Indeed, United Online has come a long way since 2001, when Goldston stood in front a Nasdaq delisting board because the former NetZero was trading at just 39 cents a share. A month later, the company finalized its plans to merge with Juno, which sent the stock up to $1.22 a share, split-adjusted.

"Two years ago we had a market cap of just $70 million and today it's over $1 billion,'" he said. "The other guys are scrambling to pro more ingredients in their product and they can chase us, but the reality is they will make less money because they're selling the same product at a higher cost."

But some analysts point out that United Online will not be able to sustain operating margins of 23 percent within the next year because its marketing expenses are skyrocketing.

Nevertheless, the company is in an expansion mode and expects to add between 60 to 80 new technology employees--software developers, engineers and quality control supervisors--to its current staff of 499.

There are also plans to move its headquarters from Westlake Village to a facility closer to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , perhaps in the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
.
United Online Inc.

Stock Prices

Feb. 19, 2003     $10.00
Feb. 19, 2004     $16.60

Note: Table made from line graph.

YEAR (June 30)                      2003      2002

Revenue (millions)                $277.3    $167.5
Total Expenses (millions)          255.6     221.5
Operating Income (millions)         21.7    (53.9)
Net Income (millions)               27.8    (47.8)
Earnings Per Share                 $0.45   ($0.89)

[GRAPHIC OMITTED]

SUMMARY

Business: Internet service provider
Headquarters: Westlake Village
CEO: Mark Goldston
Market Cap: $1.1 billion Dividend Yield: N/A *
Total Liabilities: $63.8 million P/E Ratio: 20.95
Long-Term Debt: $0

* Company does not pay a dividend.
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Corporate Focus
Comment:United Online dials for dollars, but future may be broadband.(Corporate Focus)
Author:Berry, Kate
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Feb 23, 2004
Words:821
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