United Business Media purchases marketing research company.United Business Media (UBM UBM United Business Media Plc (London) UBM Under-Bump Metallization UBM UniCredit Banca Mobiliare S.p.A. (Italy) UBM United Bikers of Maine UBM Unbalanced Magnetron UBM Ultimate Building Machine ; London) has acquired Eurisko (Milan), an independent market research company, for EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 33 million. In 2002, Eurisko had revenues of EUR 28 million and EBIDTA EBIDTA Earnings Before Interest Depreciation Taxes and Amortization of EUR 4 million. The purchase price thus represents 1.2x Eurisko revenue and 8.3x the company's EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) A metric used to show a company's profitability, but not its cash flow. EBITDA became popular in the 1980s to show the potential profitability of leveraged buyouts, but has become . Established in 1972, Eurisko conducts qualitative and quantitative consumer-based surveys, and b2b and panel research. Company unit Sinottica provides single-source research programs serving the media and major advertisers in Italy. Its Sinottica Advertising Tracking service is designed to track the effectiveness of consumer advertising campaigns. UBM said that unit NOP World (London; New York) and Eurisko share leading positions in the automotive, financial services, healthcare and media sectors in their respective geographies. Through Eurisko, NOP can now market its products directly to Italy and offer a wider geographic presence to its multinational clients. |
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