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Unisource Launches Technisource Brand Digital Paper, Offering OEM Quality at Value Pricing.


NORCROSS Norcross can refer to any of the following: Places
United States
  • Norcross, Georgia, a suburb in metro Atlanta
  • Norcross, Minnesota
People
  • Alastair Norcross, a philosopher and professor at Rice University
, Ga. -- Unisource Commits to National Digital Paper Strategy and Aligns Digital Papers Product Offering, Focusing on Specific Dedicated Products from Core Suppliers

Unisource today introduced Technisource(TM), the newest addition to their private brand paper line targeting digital printing and business imaging applications. The new paper brand contains gloss coated, matte coated, and uncoated color copy papers in a variety of basis weights and sizes, offering customers OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  quality at a better value than competing products.

"Technisource will provide the papers our customers require to grow their business, and completes Unisource's already strong line-up line-up
Noun

1. people or things assembled for a particular purpose: Christmas TV line-up

2.
 of private brand business imaging papers," said Newell Holt holt  
n. Archaic
A wood or grove; a copse.



[Middle English, from Old English.]

holt
Noun

the lair of an otter [from
, President, Paper. "We understand the need to provide our customers with a comprehensive paper offering focused on the growing digital print market."

In developing Technisource, Unisource put more than 30 competitive paper grades (from all over the world) through head-to-head comparisons of printed and unprinted paper properties. The grades selected for the new brand were determined to have the best total value, offering customers the highest quality at the lowest cost.

"We identified products equivalent in quality to the existing OEM brands and matched those papers with the nationwide private brand capability of Unisource. The result is a new product line which is as good or better at a lower price point," said Garth garth  
n.
1. A grassy quadrangle surrounded by cloisters.

2. Archaic A yard, garden, or paddock.



[Middle English, enclosed yard, from Old Norse gardhr; see
 Geist, Director, Business Imaging. Technisource also provides superior graphic results with vivid color reproduction for digital printing applications.

Technisource Suited for Latest in Digital Printing Technologies

Technisource paper meets the increased demands of the growing laser printer and copier markets located at commercial printers and businesses of all sizes throughout the country. The new papers are suitable for all types of laser printing equipment (both color and black & white) including desktop and production digital printing devices. In addition, Technisource is also designed for inkjet printers A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy. , offset and digital imaging (DI) printing presses.

Lightweight Cartons Address Customer Need for Easy to Handle Packaging

Technisource packaging was designed so cartons would be easier to transport to the production room floor or, "the office down the hall," reducing the strain associated with heavy lifting. "The majority of competing product cartons weigh anywhere from 50 to 80 lbs. Technisource cartons weigh between 24 and 58 lbs. -- a reduction of 52 to 72 percent. This new packaging will be a welcome change in the marketplace," Geist said.

Available Through Unisources' 84 Locations, Including 44 PaperPlus(TM) Stores

During the month of October, Unisource is building inventory of Technisource and other core digital products throughout company locations, including at all 44 company-owned PaperPlus stores.

"No other company has the complete product offering and market reach of Unisource," Holt said. "We will stock our core digital paper products across our locations and build a national service model second to none. Our PaperPlus stores will play a vital role in our overall go-to-market strategy," he said.

As part of its commitment to meet marketplace demand, Unisource continually con·tin·u·al  
adj.
1. Recurring regularly or frequently: the continual need to pay the mortgage.

2.
 reviews digital paper products for potential addition to the company's core offerings. In addition to Technisource, the following mill brand products have been selected as core digital items to complete Unisource's current broad product portfolio:

--Appleton Papers - NCR PAPER A multiple-part paper form that does not use carbon paper. The ink is adhered to the reverse side of the previous sheet. Originally developed by NCR Corporation and known as "NCR brand, carbonless paper," it has also been called "no carbon required" paper.  brand Xero/Form(R) II

--Domtar - Microprint mi·cro·print  
n.
The printed or positive reproduction of a microphotograph.
 Digital Papers

--Portucel Soporcel - Navigator See Netscape Navigator, Netscape and Norton Navigator.

Navigator - Netscape Navigator
 Office Papers

--SMART Papers - IN-fusion papers for HP Indigo presses

--Stora Enso - Futura Laser, Gloss and Dull

For more information on Technisource papers, or to receive a Technisource swatchbook or sample pack, contact your local Unisource sales representative. Additional information is available at www.unisourcelink.com or www.paperplus.com.

About Unisource Worldwide, Inc.

Unisource Worldwide, Inc., (www.unisourcelink.com) is the leading independent marketer and distributor of commercial printing and business imaging papers, packaging systems and facility supplies and equipment in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Headquartered in Norcross, GA, Unisource is the 18th largest private company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and offers the most comprehensive suite of products and services in the industry. With more than 8,000 employees - including approximately 2,600 sales, customer service and technical support specialists; 84 distribution centers, and a fleet of approximately 1,300 trucks -- Unisource can deliver what your business needs when and where you want it - locally, regionally and nationally.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 12, 2004
Words:695
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