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Unique Visits to United Dominion Web Site Surpasses One Million in 2006.


RICHMOND, Va. -- United Dominion Realty Trust (NYSE NYSE

See: New York Stock Exchange
:UDR UDR n abbr (BRIT) (= Ulster Defence Regiment) → fuerza de seguridad de Irlanda del Norte

UDR (Brit) n abbr (= Ulster Defence Regiment) →
) announced today that 1.1 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  went to its website in 2006, up 71% from 2005. Nearly 60% of those visits were the result of organic search engine An Organic Search Engine is a manually operated search service which uses a combination of computer algorithims and human researchers to lookup a search query. A search query submitted to an Organic Search Engine is analysed by a human operator who researches the query then formats  referrals. Users searched phrases such as "apartment for rent" or "apartments" to assist in finding an apartment. United Dominion's focus on Internet lead-generation for new residents is a cost-effective, user-friendly way for apartment shoppers to visit UDR communities online and learn about community amenities and rental rates as well as apply for and reserve a home.

"Technology is transforming the way prospective residents shop for and select apartments," stated Martha Carlin car·line or car·lin  
n. Scots
A woman, especially an old one.



[Middle English kerling, from Old Norse, from karl, man.]
, Executive Vice President, Property Operations. "Currently 36% of our leasing is done via the Internet, up 20% from last year. Our long-range goal is to obtain and process 90% of our leases on the Internet. We have implemented a myriad of innovative changes to lead the way in this area and continue to enhance our web presence and focus on ways to make doing business with us easy for our customers."

Prospective residents can take virtual tours Virtual Tours
The phrases panoramic tour and virtual tour are often used to describe a variety of video and photographic based media. The word panorama indicates an unbroken view, so essentially, a panorama in that respect could be either a series of photographs or panning video
 of the communities, fill out an online apartment application and be screened for credit from the Company's website, www.udrt.com. The Company continues to increase the number of online apartment reservations which topped over 33,000 in 2006. In the fourth quarter, the Company posted a time-elapsed video of a kitchen and bath makeover to its website to emphasize the dramatic improvements being made to thousands of its kitchens and baths.

About United Dominion Realty Trust, Inc.

United Dominion Realty Trust, Inc. (NYSE:UDR) is a leading multi-family real estate investment trust (REIT REIT

See: Real Estate Investment Trust


REIT

See real estate investment trust (REIT).
) with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. As of September 30, 2006, UDR owned 70,604 apartment homes and had 886 homes under development and another 571 homes under contract for development in its pre-sale program. For over 30 years, UDR has delivered long-term value to shareholders, the best standard of service to residents, and the highest quality experience for associates. An S&P 400 company, UDR is the fourth largest apartment REIT in the nation. Additional information can be found on the Company's website at www.udrt.com.

Statements contained in this press release, which are not historical facts, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, as the term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. You can identify these forward-looking statements by the Company's use of words such as "expects," "plans," "estimates," "projects," "intends," "believes," and similar expressions that do not relate to historical matters. Such forward-looking statements are subject to risks and uncertainties which can cause actual results to differ materially from those currently anticipated, due to a number of factors, which include, but are not limited to, unfavorable changes in the apartment market, changing economic conditions, the impact of competition and competitive pricing, acquisitions or new developments not achieving anticipated results, delays in completing developments and lease-ups on schedule, difficulties in selling existing apartment communities, and other risk factors discussed in documents filed by the Company with the Securities and Exchange Commission from time to time including the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and the Company's Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
. All forward-looking statements in this press release are made as of today, based upon information known to management as of the date hereof. The Company assumes no obligation to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 2007
Words:610
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