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Uniden America Announces Distribution Agreement with World Wide Licenses Ltd.; Uniden To Distribute Polaroid Digital Cameras in the U.S.


Business Editors/High-Tech Writers

2004 International CES

booth #13506

FORT WORTH, Texas--(BUSINESS WIRE)--Jan. 8, 2004

Uniden America Corporation today announced an agreement with World Wide Licenses Limited (WWL WWL World Wide Lexicon
WWL Working Load Limit
WWL world wide localization
WWL world wide language
) to exclusively distribute the Polaroid line of digital cameras to retailers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

WWL was granted the exclusive rights to manufacture and sell digital cameras under the Polaroid brand for worldwide distribution in September 2002.

Uniden's national sales team will bring access to key U.S. sales channels for WWL. Uniden will begin distribution responsibilities for WWL starting January 8, 2004. With Uniden's distribution services, WWL has the potential to reach more independent and national retailers in 2004.

"We are confident this will be a positive arrangement for Uniden, WWL and Polaroid," said Uniden America President Al Silverberg. "With Uniden's strong U.S. sales infrastructure and Polaroid's digital camera line, we have the opportunity to help increase visibility and sales."

The U.S. digital camera industry reached $13 billion in 2002 sales, and is forecast to reach nearly $18 billion in 2003.

"Uniden's national sales model is one of the strongest in the industry, and we are looking forward to working together this year," commented Michael Pahuta, President of U.S. Operations, World Wide Licenses Ltd. "Our Polaroid digital camera models are increasing in popularity, and we are thrilled that consumers will be able to easily find the model they want."

WWL helped Polaroid introduce more than 20 digital camera models in 2003. The current line includes over 30 digital camera models in a variety of designs.

The Polaroid line of digital cameras will be on display at the Consumer Electronics Show (CES), January 8-11, 2004, at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3.  in Uniden's booth #13506.

About Uniden

Uniden America Corporation, the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 subsidiary of Japan-based Uniden Corporation, manufactures and markets wireless consumer electronic products including cordless telephones, business telecommunications systems, scanners, FRS/GMRS radios, marine radios and other wireless personal communications products. Based in Fort Worth, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. , Uniden sells its products through dealers and distributors throughout North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . Please visit www.uniden.com.

About World Wide Licenses Ltd.

World Wide Licenses Ltd is the Hong Kong-based wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of The Character Group PLC. Founded in 1991, the Character Group PLC is fully listed in the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
, Media and Photography sector. World Wide Licenses Ltd designs and develops digital interactive products for global distribution. For more information, please visit www.cool-icam.com or www.polaroid-digital.com.

About Polaroid

Polaroid Corporation is the worldwide leader in instant imaging. The company supplies instant photographic cameras and films; digital imaging hardware, software and media; secure identification systems; and sunglasses sunglasses  A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked

Sunglasses
 to markets worldwide. "Polaroid" is a registered trademark of Polaroid Corporation, Cambridge, MA. 02139. Contact: Skip Colcord at colcors@polaroid.com or 781 386 2000.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 8, 2004
Words:470
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